Brand Tone

Aspirational & Trendy, Chic & Elegant, Confident & Empowering, Direct & Informative (with a friendly touch), Multilingual & Localized

Brand Values

• •Style & Trend-Consciousness
• •Quality
• •Female Empowerment
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Embrace "Chic Confidence": Consistently use language that is stylish, sophisticated, and empowering. Words like "elevate," "empower," "confident," "chic," "stylish," "latest trends," and "modern" should be staples.
• •Speak to the Modern Moroccan Woman: While using international fashion language (English/French), ensure the context and imagery resonate with a Moroccan audience. Acknowledge local presence (Rabat, Casablanca) when appropriate.
• •Highlight Quality and Trendiness Together: Don't sacrifice one for the other. Emphasize that the fashion is current and on-trend, but also made with quality that customers can trust (as backed by their reviews).
• •Maintain a Friendly & Approachable Authority: Be the go-to for style advice and inspiration, but do so in a way that feels welcoming and inclusive. Use enthusiastic language and emojis where appropriate (especially on social media), but ensure clarity and professionalism in product descriptions and customer service.
• •Be Visually Consistent with Text: Ensure the copy complements the high-quality, trendy, and well-styled visuals used on the website and social media. The tone of the text should match the aspirational yet accessible feel of the images.

Social Perception

Positive (amongst its customer base), Fashionable & On-Trend, Local & Moroccan-Focused, Trustworthy (for online shoppers)

Copy Examples

• •Instagram Post (New Dress Collection): "Step into your spotlight. ✨ Our new dress collection has arrived, designed to make you feel effortlessly chic and utterly unstoppable. Discover your next favorite look online & in stores! #StockholmMA #NewCollection #MoroccanFashion #ConfidentStyle"
• •Facebook Ad (Suit Collection): "Elevate your power look. 🇲🇦 STOCKHOLM MA brings you impeccably tailored suits that blend modern trends with timeless elegance. Command the room. Shop now. #StockholmaFashion #WorkWearChic #TailleurFemme #MoroccoStyle"
• •Website Banner (Seasonal Trends): "This Season's Must-Haves Are Here. Explore the freshest trends, curated for the modern Moroccan woman who owns her style. Quality you can feel, confidence you can wear. #ShopStockholmMA #TrendyFashion #Elegance"
• •Email Newsletter Subject: "💖 Be the first to shine! New Arrivals + Your Style Inspo Inside..." Body Snippet: "Hey Fashion Lover, ready to turn heads? At STOCKHOLM, we believe style is your signature. Our latest collection is packed with pieces that celebrate your individuality and empower your confidence. From everyday chic to special occasion glam, find what makes you feel beautiful. Explore now at stockholm.ma."
• •TikTok Video Caption (Outfit of the Day): "Obsessed is an understatement! 😍 Rocking this full STOCKHOLM look. Chic, comfy, and ready for anything! Grab yours & feel amazing! Link in bio. #OOTD #StockholmFashion #MoroccanStyle #FashionTikTok #GetTheLook"