Brand Tone

Authentic & Passionate, Premium & Discerning, Informative & Appreciative, Connected to Origin

Brand Values

• •Quality & Excellence
• •Heritage & Tradition
• •Authenticity
• •Sustainability
• •Customer Connection & Education

Best Practices

• •Embrace Storytelling: Consistently weave the brand's rich heritage, family history in olive cultivation, and connection to Monemvasia into all communications. This reinforces authenticity and passion.
• •Highlight Quality & Awards: Regularly mention certifications (PGI Laconia), awards (Great Taste, London IOOC), and the premium characteristics of the olive oil to maintain a discerning and quality-focused tone.
• •Use Evocative Language: Employ descriptive words that appeal to the senses (e.g., "sun-drenched," "vibrant," "peppery," "golden hue," "velvety texture") to convey the product's quality and the beauty of its origin.
• •Maintain a Tone of Gratitude and Connection: When announcing awards or engaging with customers, express genuine appreciation and a desire to share the "essence of Greece" and its culinary traditions.
• •Visual Consistency: Ensure that all visuals (photography, website design, social media graphics) reflect the premium, natural, and authentic quality of the brand, complementing the written tone. Images should evoke the beauty of Greece and the richness of the olive oil.

Social Perception

High-Quality Purveyor, Authentic Greek Origin, Trustworthy, Niche & Specialised

Copy Examples

• •Instagram Post (New Product/Harvest): "From our sun-drenched Laconian groves to your table. ✨ Introducing the new harvest of Phileos Organic Early Harvest EVOO – a vibrant, peppery tribute to generations of tradition. Taste the essence of Monemvasia. #StNicholasMonemvasia #GreekEVOO #LiquidGold #NewHarvest #ArtisanOliveOil"
• •Website Banner (Highlighting Awards): "Awarded for Excellence. Crafted with Passion. Discover the rich taste and heritage of St Nicholas Monemvasia's Great Taste Award-winning extra virgin olive oils. Experience the true flavour of Greece."
• •Facebook Ad (Brand Story Focus): "Seven generations of our family have nurtured the olive groves of Monemvasia. Today, St Nicholas Monemvasia shares that legacy with you. Authentic, single-origin Greek EVOO, steeped in tradition and exceptional quality. Learn our story and taste the difference. [Link to About Us]"
• •Product Description Snippet (for Phileos EVOO): "Savor the bright, citrus notes and satisfying peppery finish of our Phileos Extra Virgin Olive Oil. A testament to Laconia's unique microclimate and our commitment to purity – from our ancient groves, direct to your kitchen. Perfect for dipping, dressing, and celebrating everyday moments."
• •Email Newsletter Subject (Promotional): "A Taste of Heritage: Unlock [Discount]% Off Authentic Greek EVOO from St Nicholas Monemvasia"