Brand Tone

Artisanal & High-Quality, Visually Driven & Creative, Friendly & Approachable, Community-Focused, Passionate & Enthusiastic, Celebratory

Brand Values

• •Quality
• •Artistry & Craftsmanship
• •Customer Delight
• •Community Support
• •Passion
• •Female Entrepreneurship

Best Practices

• •Emphasize Craftsmanship and Quality: Use descriptive adjectives that highlight the artisanal nature and premium ingredients (e.g., "handcrafted," "curated," "artisanal," "locally sourced," "premium," "fresh").
• •Be Visually Evocative: Use language that paints a picture and appeals to the senses, mirroring the visual appeal of the products (e.g., "vibrant," "stunning," "overflowing," "artfully arranged," "mouth-watering").
• •Maintain a Friendly and Welcoming Voice: Address the audience directly and warmly. Use inclusive language and show appreciation for customers and the community (e.g., "Join us," "We love to see," "Thank you for supporting").
• •Highlight the "Wow" Factor and Celebratory Aspect: Connect the products to emotions and experiences – joy, celebration, making memories, impressing guests. Use words like "elevate," "unforgettable," "show-stopping," "perfect for..."
• •Incorporate Local Pride: Subtly and genuinely weave in references to St. Louis, local partnerships, or the community when appropriate, reinforcing the brand's local roots and commitment.

Social Perception

High-Quality & Delicious, Beautiful & Impressive, Professional & Reliable, Great for Gifting & Events, Support-Worthy Local Business, Educational & Fun

Copy Examples

• •Crafting edible art, one board at a time. ✨ We pour our passion for St. Louis flavor and artisanal quality into every creation, because your gatherings deserve to be beautiful *and* delicious. What moment will you celebrate with us next? #STLCheeseboards #ArtOfCharcuterie #StLouisFood #GrazingGoodness #EatLocalSTL
• •Elevate Your Occasions with St. Louis' Premier Charcuterie. Discover handcrafted cheese boards, stunning grazing tables, and engaging workshops, all curated with love and the finest local ingredients. Let's make your next event unforgettable. [Shop Now] [Book a Workshop]
• •Planning a St. Louis celebration? Let STL Cheeseboards be the centerpiece! 🥂 From intimate gatherings to grand events, our artisanal grazing tables and beautifully curated boards 'wow' every guest. Locally sourced, creatively designed, and delivered with a smile. Get a quote for your special day! #STLCharcuterie #EventCateringSTL #StLouisEvents #PartyPlatter #FemaleOwnedBusiness
• •Unleash your inner cheese artist! Join our fun & friendly charcuterie workshop and learn the secrets to building a show-stopping board. Perfect for a girls' night out or a unique team-building experience in STL. Sip, style, and savor with us! [Learn More & Sign Up]
• •Deck the halls (and your table!) with our [Holiday Board Name]! Brimming with festive flavors, artisanal cheeses, cured meats, and delightful seasonal treats, it's the perfect way to share joy and deliciousness with loved ones. Handcrafted with care in St. Louis, because every celebration should be special. Limited availability – order yours today! #HolidayCharcuterie #STLHoliday #CheeseBoardLove #FestiveFood