Brand Tone

Friendly and Approachable, Caring and Passionate, Practical and Informative, Quality-Conscious and Proudly British, Eco-Conscious

Brand Values

• •Love for Dogs
• •Quality and Functionality
• •Style
• •Sustainability
• •Customer Satisfaction
• •British Craftsmanship
• •Enhancing Outdoor Life

Best Practices

• •Emphasize the Dog's Comfort and Happiness: Always frame the product benefits from the dog's perspective (e.g., "keeps them snug," "freedom of movement," "happily on the move"). Use words that evoke warmth, comfort, and joy.
• •Highlight British Made & Quality Materials: Consistently mention the Polartec fleece, its benefits (warm, dry, breathable, washable), and that the coats are proudly made in the UK. This reinforces trust and the premium nature of the products.
• •Maintain a Friendly and Slightly Playful Pet-Lover Voice: Use language that resonates with dog owners (e.g., "furry friend," "sausage dog," "wriggliest of hounds"). Incorporate gentle humor where appropriate, like the sizing guide's "slap up meal of sausages with gravy" comment.
• •Showcase Practicality and Ease of Use: Stress how the coats make life easier for owners (e.g., "easy to put on and take off," "washes well," keeps dogs "clean and dry"). The signature zip is a key feature to mention.
• •Weave in Sustainability Naturally: Mention the use of recycled materials and eco-friendly packaging as an added benefit that caring customers will appreciate, without being preachy. Frame it as part of the brand's overall responsible approach.

Social Perception

Highly Positive, Trusted, Appreciative of Ethical Stance, Responsive and Caring Customer Service, Stylish and Modern

Copy Examples

• •Headline: Muddy Paws, Happy Dog, Clean Home. Our Polartec fleece coats have got you (and your pup) covered! Body: Love your adventures but not the cleanup? Stix and Co coats keep your furry friend warm, dry, and surprisingly clean, no matter the weather. Easy zip-on, easy wash, more playtime! Crafted with love in the UK. Call to Action: Shop Now & Embrace the Elements!
• •Headline: Tailored Warmth for Your Best Friend. Because every dog deserves the perfect fit. Body: From Dachshunds to Doodles, our stylish Polartec fleece coats are designed for comfort and adventure. Can't find the perfect size? We offer bespoke options because we believe every pup is unique. Keep them snug and stylish on every walk! Call to Action: Find Their Fit or Go Bespoke!
• •Headline: Kind to Your Dog, Kind to the Planet. Body: Wrap your companion in the cozy comfort of our Polartec fleece coats, made from recycled materials. Our sustainable, British-made designs mean they stay warm and dry, and you feel good knowing you're choosing eco-consciously. Call to Action: Discover Sustainable Style.
• •Headline: Don't Let Drizzle Dampen Your Day! Zip into Adventure with Stix and Co. Body: Our water-resistant, breathable fleece coats mean more happy walks, whatever the British weather throws your way. Easy to use, quick to dry, and built to last. Adventure awaits! Call to Action: Explore the Collection.
• •Headline: "Finally, a coat my dog actually LIKES wearing!" - Happy Customer. Body: We hear it all the time! Stix and Co coats are designed for ultimate comfort and freedom of movement, making them a hit with even the fussiest pups. Keep them warm, dry, and dashingly dressed. Call to Action: See Why Dogs (and Owners) Love Us!