Brand Tone

Sophisticated, confident, and ethically conscious. Aspirational yet accessible. Playful, trendy, and engaging. Authentic storytelling.

Brand Values

• •Ethical Production
• •Quality Craftsmanship
• •Sophistication and Style
• •Empowerment & Diversity
• •Accessibility
• •Integrity, Gratitude, and Passion
• •Family & Tradition
• •Transparency

Best Practices

• •Emphasize Ethical Storytelling: Consistently weave in the narrative of "handmade in our family's atelier," "ethically sourced," "slow fashion," and the Colombian craftsmanship. This reinforces core values and justifies the "accessible luxury" positioning.
• •Balance Sophistication with Accessibility: Use language that is elevated and stylish ("sophisticated in form," "sculptural yet functional") but avoid being overly exclusive or unapproachable. Highlight the "accessible luxury" aspect to connect with a broader audience.
• •Showcase the NYC-Colombia Connection: Regularly mention "Designed in NYC, Handcrafted in Colombia" to highlight the unique blend of cosmopolitan style and artisanal tradition. This duality is a key differentiator.
• •Focus on Empowerment and Confidence: Craft copy that makes the wearer feel confident, stylish, and good about their purchase due to the ethical and quality aspects. Use empowering verbs and aspirational language.
• •Maintain Visual and Verbal Synergy: Ensure that the tone of the copy aligns with the visual aesthetic of the brand (chic, modern, high-quality imagery). For platforms like TikTok, adapt the tone to be more conversational and engaging while still reflecting the core values of style and ethics.

Social Perception

Positive quality & craftsmanship, unique & stylish designs, ethical brand image, good value for accessible luxury, emerging brand with passionate following, association with NYC style.

Copy Examples

• •Headline: Step Into Your Story. Ethically Crafted in Our Family Atelier. Body: More than just a boot, it’s a statement. STIVALI NEW YORK brings you designs born in NYC and meticulously handmade in Colombia. Experience accessible luxury that empowers with every stride. Call to Action: Discover Your Pair.
• •Headline: Conscious Craftsmanship. Unmistakable Style. Body: We believe true sophistication lies in how things are made. Our leather footwear is a testament to generations of shoemaking, blending timeless techniques with modern New York edge. Feel the difference passion makes. Call to Action: Explore the Collection.
• •Headline: Designed in NYC. Handcrafted with Heart in Colombia. Body: From the vibrant streets of New York to our family-run atelier in Colombia, every STIVALI piece is infused with passion and a commitment to ethical practices. Elevate your everyday with shoes that tell a story of tradition and empowerment. Call to Action: Shop Ethical Luxury.
• •Headline: The Art of Slow Fashion. The Soul of New York. Body: In a world of fast trends, we choose lasting style and mindful creation. Our on-demand, handmade footwear ensures quality, reduces waste, and supports our skilled artisans. Sophistication that feels good, inside and out. Call to Action: Embrace Conscious Style.
• •Headline: Beyond the Boot: A Legacy of Craft. A Vision of Empowerment. Body: STIVALI NEW YORK isn't just about beautiful shoes; it's about honoring tradition, championing ethical production, and empowering both the artisans who create them and the individuals who wear them. Join our community of conscious style. Call to Action: Learn Our Story.