Brand Tone

Friendly, Approachable, Community-Focused, Trustworthy, Quality-Oriented, Innovative, Growth-Minded, Enthusiastic, Passionate

Brand Values

• •Quality: Repeatedly emphasized through "highest quality meats," "freshness," award-winning recipes, and unique packaging.
• •Tradition & Heritage: Proudly a family-owned business since 1993, continuing the "old-fashioned meat market" experience.
• •Customer Focus & Service: Aiming for "fast, friendly service" and valuing customer relationships, as seen in testimonials and social media interaction.
• •Community Support: Sourcing from Midwest farms, supporting local schools, and being an active part of the Bemidji community.
• •Innovation & Growth: Actively seeking ways to improve, expand, and reach new markets while maintaining quality, evident in their Smokehouse expansion and wholesale operations.
• •Craftsmanship: The "art of butchery" is still practiced, and their unique brat recipes are a point of pride.

Best Practices

• •Always Lead with Quality and Freshness: Whether it's the "highest quality meat," "fresh up to 7 times longer," or "award-winning," these attributes should be central to product descriptions.
• •Emphasize Local Roots and Community Connection: Regularly mention Bemidji, Midwest sourcing, and community involvement. Use a friendly, neighborly voice. This resonates with their "bemidjimeatman" identity.
• •Share the Family Story and Tradition: Weave in the "family-owned since 1993" and "old-fashioned meat market" aspects to build trust and a sense of heritage.
• •Be Genuinely Enthusiastic and Engaging (especially on Social Media): Use exclamation points appropriately, ask questions, run contests, and respond to comments to foster the vibrant online community they've built. Show passion for the products.
• •Educate and Inspire: Provide value beyond just selling. Share grilling tips, recipe ideas (like their blog posts), and information about different cuts to position Stittsworth Meats as a knowledgeable resource. This reinforces their expertise and the "art of butchery."

Social Perception

A beloved local institution in the Bemidji area, known for high-quality meats, particularly their extensive and unique bratwurst selection. Customers appreciate the family-owned, "old-fashioned butcher shop" feel combined with a modern approach to business and product variety. They are seen as innovative and savvy marketers, especially regarding their highly successful use of Facebook to build a large and engaged following beyond their immediate geographic area. The brand is associated with community involvement and support for local producers and initiatives. There's a strong perception of expertise and trustworthiness in their products and advice. Overall, the public perception is overwhelmingly positive, with customers often becoming loyal advocates.

Copy Examples

• •Headline: Taste the Tradition. Savor the Quality. Body: Since 1993, Stittsworth Meats has been Bemidji's trusted family butcher. From our award-winning brats to the freshest steaks, we bring you the best Midwest meats, cut with care and served with a smile. What's on your grill tonight? #StittsworthMeats #BemidjiProud #QualityMeats
• •Headline: 🔥 Grill Master Alert! 🔥 Our [Specific Brat Flavor, e.g., Wild Rice & Cheddar] Brats are BACK! Body: You asked, we listened! Swing by Stittsworth Meats and grab a pack (or three!) of Bemidji's favorite brats. Perfect for your weekend BBQ or any night you crave amazing flavor. Get ‘em before they’re gone! #BemidjiEats #BratOfTheWeek #StittsworthSmokehouse
• •Headline: More Than Just Meat. We're Your Community Butcher. Body: At Stittsworth Meats, we're proud to support our local farmers and serve our Bemidji neighbors. Thank you for making us your go-to for quality meats and friendly service for over [Number] years! Stop in and say hi – we love seeing you! #ShopLocalBemidji #FamilyOwned #MidwestMeat
• •Headline: Don't Just Buy Meat, Invest in Flavor! 🥩✨ Body: Our expert butchers are here to help you select the perfect cut for any occasion. From custom orders to grilling tips, Stittsworth Meats offers quality you can taste and service you can trust. Come experience the difference! Check our website for weekly specials! [Link to website] #ArtOfButchery #FreshMeatDaily #AskYourButcher
• •Headline: 🎉 CONTEST TIME! 🎉 Win a $50 Stittsworth Meats Gift Card! Body: We're feeling generous, Bemidji! To enter: 1️⃣ LIKE this post. 2️⃣ TAG a friend who needs more Stittsworth in their life. 3️⃣ SHARE this post for an extra entry! Winner announced [Date]! Good luck, meat lovers! #StittsworthGiveaway #BemidjiMeatman #WinBig