Brand Tone

The predominant tone of Stitchwheel is professional, supportive, and solution-oriented. The language is clear, direct, and focused on partnership, addressing specific production needs and challenges of business owners (needlepoint designers) with a collaborative and empowering stance.

Brand Values

• •Partnership and Growth
• •Problem Solving and Innovation
• •Quality and Attention to Detail
• •Trust and Reliability

Best Practices

• •Speak Peer-to-Peer: Address your audience (needlepoint designers) as fellow business owners. Use professional language that acknowledges their challenges and goals, such as "scale," "production," and "supply chain."
• •Highlight Solutions, Not Just Features: Instead of just saying "we paint canvases," frame it as a solution: "We solve your production challenges so you can focus on design."
• •Emphasize Trust and Partnership: Consistently use words like "partner," "trust," "grow," and "support." This reinforces the B2B relationship model and builds confidence.
• •Be Clear and Direct: Avoid overly artistic or ambiguous language. Your clients are busy entrepreneurs who need to quickly understand the value you provide. Clearly state your process, turnaround times, and the benefits of working with you.
• •Maintain a Supportive and Empowering Tone: Your success is tied to your clients' success. Your copy should always feel encouraging and position Stitchwheel as a catalyst for their growth, not just a service provider.

Social Perception

Within the specific community of needlepoint designers, Stitchwheel is perceived as a significant and go-to player, having achieved strong recognition by offering a unique and valuable B2B service. It is seen as a crucial resource that makes designing needlepoint canvases more accessible and scalable, with designers actively considering and using their services.

Copy Examples

• •Your Designs, Our Artists. Scale Your Needlepoint Business with a Partner You Can Trust. Focus on your creativity, and let us handle the production. Stitchwheel offers high-quality, hand-painted canvas services with a commitment to detail, helping you meet demand and grow your brand.
• •Overcome Production Bottlenecks. Deliver to Your Customers on Time. Tired of production delays holding your business back? Our innovative, multi-studio approach ensures a reliable 12-week turnaround, so you can keep your promises to your loyal customers. Apply to work with us today.
• •From Startup to Established Brand, We're Your Production Partner. Whether you're launching your first collection or are a household name in needlepoint, our outsourced canvas painting service is designed to support your growth at every stage.
• •The Quality Your Designs Deserve. The Reliability Your Business Needs. You pour your heart into your designs. We pour our expertise into bringing them to life. Partner with Stitchwheel for meticulous, hand-painted canvases that reflect the quality of your brand.
• •Stop Painting. Start Designing. Free yourself to focus on what you do best. Our seamless 4-step process makes outsourcing your canvas production simple and efficient. Let's create beautiful things together.