Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Community-Focused, Helpful and Supportive, Modern and High-Quality

Brand Values

• •Passion for Craft
• •Community Building
• •Quality and Modernity
• •Learning and Growth
• •Customer Support and Positive Experience
• •Inspiration and Creativity

Best Practices

• •Always Speak from a Place of Passion: Let genuine enthusiasm for crafting shine through. Use words that convey excitement and love for the materials and the creative process.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "together"). Address the audience as fellow crafters and friends. Encourage interaction and sharing.
• •Be Genuinely Helpful and Approachable: Offer tips, answer questions proactively, and make it clear that support is available. Avoid overly technical jargon unless explaining it clearly. The tone should feel like a friendly expert, not an intimidating one.
• •Highlight Quality and Modernity (Subtly): While being welcoming, weave in mentions of the high-quality nature of the products and the modern aesthetic where appropriate. This reinforces the brand's positioning without being elitist.
• •Keep it Positive and Encouraging: Crafting should be enjoyable. Use optimistic language, celebrate creativity, and encourage crafters at every stage of their journey. Even when discussing challenges (like learning a new skill), frame it as a fun opportunity for growth.

Social Perception

A Beloved Local Gem with Wider Reach, Knowledgeable and Passionate Staff/Owner, A Source of High-Quality and Modern Supplies, Community Hub, Supportive and Inspiring, Responsive and Customer-Focused, Unique Offerings

Copy Examples

• •Instagram Post (New Fabric Arrival): Hello, sunshine! ☀️ Our newest collection just brightened up the shop, and we can't stop swooning over these modern prints. Perfect for that quilt you've been dreaming of or a fresh set of throw pillows! Come feel the inspiration and let's chat about your next masterpiece. We're here to help you pick the perfect stitches! #StitchSupplyCo #ModernFabric #QuiltingLove #NewCollection #CraftCommunity
• •Facebook Post (Class Announcement): Ready to learn something new or brush up on your skills? Our [Class Name] is just around the corner! Join our friendly, supportive group and let's create something beautiful together. All levels are welcome – because the joy of making is for everyone! 😊 Sign up on our website (link in bio!) and let the crafting adventures begin! #SewingClass #KnittingWorkshop #CraftTogether #StitchItUp #CommunityCrafts
• •Website Banner (Promoting Retreat): Escape, Create, Connect. ✨ Our Stitch Supply Co. Retreat is your chance to unwind with fellow craft lovers in a cozy, inspiring space. Imagine uninterrupted stitching, shared laughter, and new friendships. Spaces are limited – book your creative getaway today! #CraftRetreat #QuiltRetreat #KnitAndStitch #CreativeEscape #StitchSupplyCommunity
• •Email Newsletter Snippet (Highlighting a Notion): Ever wonder how to get those perfectly neat bindings? Our Quilt Binding Spools are a little slice of organizational heaven! Keep your beautiful bindings tidy and ready to go. Because even the small tools can bring big joy to your crafting! Shop them now and make your next project a breeze. #QuiltingTools #SewingNotions #CraftOrganization #StitchSmarter #HappyCrafting
• •Product Description (for a Fabric Bundle): Curated with love by our team at Stitch Supply Co., this fabric bundle is a little box of modern quilting happiness! We've hand-picked these high-quality designer prints to inspire your creativity and make your next project sing. Imagine the possibilities! Perfect for beginners and seasoned quilters alike who appreciate a fresh, contemporary vibe. Let’s make something amazing together! #FabricBundle #ModernQuilting #DesignerFabric #SewInspired #StitchWithUs