Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Inspiring & Creative, Helpful & Supportive, Modern & Fresh

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Community
• •Joy & Relaxation
• •Inspiration

Best Practices

• •Know Your Audience: Always write with the enthusiastic, creative, and often community-seeking needlepointer in mind. Use language that resonates with their passion for the craft.
• •Embrace Positivity and Enthusiasm: Let the genuine love for needlepoint shine through. Use upbeat language, emojis where appropriate (especially on social media), and focus on the joy and satisfaction of the craft.
• •Be Inclusive and Encouraging: Whether addressing beginners or experienced stitchers, maintain a supportive and welcoming tone. Avoid jargon without explanation and celebrate all levels of creativity.
• •Maintain a Conversational Style: Write as if you're talking to a friend who shares your passion. Ask questions, use contractions, and keep the language accessible and friendly, rather than overly formal or corporate.
• •Show, Don't Just Tell (with a Creative Flair): Instead of saying "our products are good," describe the feeling of using them, the beauty of the finished piece, or the creative journey. Use vivid, inspiring language that sparks the imagination. For example, "Imagine these silky threads gliding through your canvas..."

Social Perception

Positive, Reliable Source for Quality Goods, Inspirational, Good Customer Service, Community-Oriented

Copy Examples

• •Instagram Post (New Canvas Launch): "Unleash your inner artist! ✨ Our vibrant new [Canvas Name] canvas has just landed, bursting with color and ready for your creative touch. Imagine the satisfying pull of each stitch... Pure bliss! Tap to shop and start your next masterpiece. #StitchStash #NeedlepointLove #NewCollection #CreativeJoy #CraftTherapy"
• •Facebook Ad (Beginner Kit): "New to needlepoint? No worries! Our [Kit Name] beginner kit has everything you need to dive into this relaxing craft. Easy-to-follow instructions, beautiful threads, and a charming design – your first stitchy adventure awaits! Discover the joy of creating something beautiful with your own hands. Shop kits: [Link] #StitchStash #NeedlepointForBeginners #CraftKit #RelaxAndCreate #StitchIt"
• •Email Newsletter Subject Line: "💖 Your Next Stitchy Obsession Has Arrived! + Exclusive Tips Inside! Email Body Snippet: Hello fellow stitcher! Get ready to clear your schedule because our latest collection of hand-painted canvases is here, and trust us, you're going to want them all! From whimsical florals to chic geometrics, find the perfect design to express your unique style. Plus, scroll down for our top 3 tips for keeping your threads tangle-free! Happy Stitching!"
• •Website Banner (Promoting a Sale): "Stash More, Save More! 🎉 Get [Discount Percentage]% off all threads this week and bring your needlepoint dreams to life. Fuel your passion with a rainbow of colors! Shop the sale now."
• •Blog Post Intro (Tips for Choosing Colors): "Feeling a bit overwhelmed by all those gorgeous thread colors? We get it! Choosing the perfect palette can be as exciting as it is daunting. But don't you worry, creative soul! We're here to share some fun and easy tips to help you pick colors like a pro and make your next needlepoint project truly pop! Let's dive in..."