Brand Tone

Dark, edgy, and alternative, consistent with the horror genre, embracing counter-culture and individuality.

Brand Values

• •Community Empowerment
• •Entrepreneurship
• •Quality and Unique Design
• •Counter-Culture
• •Nostalgia
• •Individuality

Best Practices

• •Commit to a Core Identity: Decide if Stitchlipclothing is a broad "trending" brand or a niche "horror/alternative" brand, and let this choice inform all subsequent branding and copywriting.
• •Unify the "About Us" Story: Rewrite the website's "About Us" page to align with the chosen identity, framing the entrepreneurial story through that specific brand lens.
• •Create a Tone & Voice Guide: Document the brand's personality, defining key vocabulary and style to ensure consistent voice across all communications.
• •Audit All Copy: Review and rewrite every piece of text associated with the brand, including product descriptions, social media captions, and email replies, to match the unified tone.
• •Let the Tone Guide the Visuals (and Vice-Versa): Ensure photography and graphic design align with the chosen tone, creating consistency across all visual and written communication.

Social Perception

Largely unformed and contained within its immediate follower base due to limited online presence. Perception varies significantly depending on the discovery channel; Instagram users perceive a niche horror brand, while website visitors see a community-focused entrepreneurial brand with varied products.

Copy Examples

• •Say his name three times, or just wear the tee. Our 'Bloody Mary' shirt is for those who aren't afraid of what's looking back from the other side. Wear with caution. #horrorclothing #urbanlegend #altfashion #stitchlip
• •From the streets of Oakland with a vision. We stitch tales of horror and counter-culture into every thread. This isn't just clothing; it's armor for the outsiders. #stitchlipstory #alternativebrand #bayarea #horrorcommunity
• •Headline: Embrace Your Strange. Sub-headline: For the creatures of the night and the kids who never stopped loving monsters. Premium horror and alternative apparel designed to let your darkness shine.
• •Subject: Don't Open This Email... Unless You're Ready for Our New Drop. Preview Text: Fresh fears have just arrived at Stitchlip.
• •Product Name: Reader Beware Hoodie. Description: 'Remember the thrill of cracking open a new nightmare? We bottled that feeling. Our exclusive 'Goosebumps' hoodie is a throwback to a time of phantom librarians and haunted masks. Made from a premium cotton blend, it's comfortable enough for a night in with your favorite scary stories, and durable enough for any real-life adventure. Viewer beware... you're in for a scare.'