Brand Tone

Sophisticated, aspirational, and performance-oriented with a touch of classic, understated style.

Brand Values

• •Quality & Craftsmanship
• •Style & Design
• •Functionality & Performance
• •Versatility
• •Innovation

Best Practices

• •Emphasize Premium Quality & Craftsmanship: Consistently use words that evoke luxury, durability, and meticulous construction (e.g., "premium," "handcrafted," "proprietary fabric," "precision," "meticulous detail").
• •Highlight Stylish Versatility: Reinforce the "From Work to Play™" and "Arrive in Style™" concepts by showcasing how products fit a sophisticated lifestyle beyond the golf course. Use aspirational language.
• •Focus on Refined Performance: While highlighting style, don't neglect the functional benefits. Speak to how the design enhances the golfing experience (e.g., "lightweight," "durable," "water-resistant," "innovative features").
• •Maintain a Confident & Understated Voice: Avoid overly casual or slang-filled language. The tone should be assured and sophisticated, reflecting the premium nature of the brand without being boastful.
• •Incorporate Key Brand Phrases: Regularly use established brand taglines like "Dress Your Game™," "Arrive in Style™," and "From Work to Play™" to reinforce brand identity and values.

Social Perception

Premium/Luxury, Stylish & Well-Designed, High Quality & Durable, Functional for Walkers, Good Customer Service (Mixed), Aspirational

Copy Examples

• •Headline: Precision Engineered. Impeccably Styled. Body: Experience the meticulous craftsmanship of Stitch Golf. From the fairway to the jetway, our gear is designed for the discerning individual who demands both performance and unparalleled style. Dress Your Game™.
• •Headline: Beyond the 18th Green. Body: Stitch Golf transcends the course. Our versatile apparel and travel gear are crafted with the same attention to detail and premium materials as our renowned golf bags, ensuring you Arrive in Style™, wherever life takes you.
• •Headline: The Art of the Walk. Body: Discover the SL2. Engineered with our proprietary Touring Fabric for lightweight durability and designed with a minimalist aesthetic, it’s the perfect companion for the golfer who appreciates refined performance and effortless carry.
• •Headline: Detail in Every Thread. Style in Every Step. Body: It’s more than just equipment; it’s an extension of your commitment to excellence. Stitch Golf offers the ultimate in quality and design, ensuring every element of your game is considered.
• •Headline: Curated for Your Course. Crafted for Your Life. Body: Elevate your experience with Stitch Golf. Our collections blend timeless design with modern functionality, providing everything your wardrobe needs to transition seamlessly From Work to Play™.