Brand Tone

Inspiring, Encouraging, Helpful, Educational, Modern, Fresh, Community-Oriented, Friendly, and Approachable.

Brand Values

• •Passion for Stitching
• •Modernity and Innovation
• •Quality
• •Accessibility and Inclusivity
• •Creativity and Self-Expression
• •Community
• •Customer Satisfaction
• •Giving Back

Best Practices

• •Embrace "Modern" and "Fresh": Consistently use words that evoke a contemporary feel. Avoid overly traditional or dated crafting language. Describe patterns and kits as "modern," "fresh," "contemporary," "unique," or "stylish."
• •Be Encouraging and Inclusive: Write copy that welcomes everyone, regardless of their skill level. Use phrases like "perfect for beginners," "all skill levels welcome," "we're here to help you," and celebrate the joy of the crafting process itself.
• •Foster Community: Address your audience as "fellow stitchers" or "crafting friends." Encourage sharing of projects using branded hashtags and engage with comments and user-generated content to build a sense of belonging.
• •Keep it Inspiring and Passionate: Let your love for stitching shine through. Use enthusiastic language that highlights the beauty, fun, and relaxation that crafting can bring. Share the story behind designs or the joy of creating something by hand.
• •Be Helpful and Clear: Especially for instructional content or product descriptions for kits, ensure the language is easy to understand, supportive, and provides all necessary information. Offer tips and resources readily. Maintain a friendly, approachable voice even when explaining technical aspects.

Social Perception

Trusted Source for Modern Stitching, High-Quality Products and Service, Supportive of the Crafting Journey, Engaging and Inspiring, Aesthetic Appeal.

Copy Examples

• •Instagram Post (New Kit Launch): Unleash your inner artist! ✨ Our newest cross-stitch kit, 'Cosmic Bloom,' just dropped, blending vibrant modern florals with a touch of celestial magic. Perfect for a weekend of creative bliss or gifting to your favorite stitcher. Tap to shop and let your creativity soar! #StitchedModern #ModernEmbroidery #CrossStitchLove #NewKit #CraftYourJoy
• •Website Homepage Banner: Stitch Your Story. Discover modern cross-stitch and embroidery kits that inspire. From beginner-friendly to delightfully detailed, find your next passion project here. Welcome, fellow stitcher!
• •Email Newsletter Subject Line: 💖 Fresh Stitches & Weekend Inspiration Inside! Email Body Snippet: Hey Stitching Friend! Ready to dive into a world of color and creativity? We've just added some stunning new patterns that are calling your name. Plus, check out our latest blog post on mastering the French knot – it's easier than you think! Happy Stitching, The Stitched Modern Team.
• •Facebook Ad: Tired of the same old crafts? 🤔 Explore the fresh, fun world of modern embroidery with Stitched Modern! We provide beautiful, curated kits and all the supplies you need to create something amazing. Beginners welcome! Shop now and find your happy stitch. #ModernStitch #DIYCrafts #EmbroideryForAll #StitchedModernCommunity
• •Product Description (Beginner Kit): Dip your toes into the wonderful world of embroidery with our 'Sunshine Sprouts' beginner kit! ☀️ This cheerful design uses just three simple stitches, and our clear, friendly instructions (plus video tutorial link!) will guide you every step of the way. Perfect for an afternoon of mindful crafting. You've got this! #BeginnerEmbroidery #EasyCraft #StitchedModern #LearnToStitch