Brand Tone

sentimental, personal, and appreciative

Brand Values

• •Personalization and Individuality
• •Emotional Connection and Memory
• •Quality and Craftsmanship
• •Customer-Centricity

Best Practices

• •Always lead with emotion, focusing on the memory, feeling, or person. Use words like "memory," "moment," "cherish," and "story" to connect with the sentimental value of the product.
• •Keep the language simple and personal, mirroring the minimalist aesthetic of the designs. Copy should be clear, direct, and speak to the customer on a personal level, using "you" and "your" frequently.
• •Utilize user-generated content in your copy, framing posts around customer stories (with permission). For example, "Here's the story behind the stitch..." to reinforce social proof and community focus.
• •Briefly highlight the "how" by explaining the simple process: "Upload your photo, we create the art, and then we stitch it." This makes the custom process feel accessible and easy.
• •Maintain a consistent voice across all platforms. While format may vary (e.g., short for TikTok, more descriptive for Facebook), the core tone—sentimental, appreciative, and personal—should remain consistent to build a strong, recognizable brand identity.

Social Perception

The public perception of Stitch Designs is overwhelmingly positive. Customers view the brand as a source of unique and meaningful gifts, often using words like "fantastic service" and "amazing quality." It is perceived as trusted, reliable, innovative, and unique, setting it apart from standard personalized apparel businesses.

Copy Examples

• •Wear your favorite memory. ❤️ Turn a moment you never want to forget into a beautiful, minimalist sweatshirt you'll never want to take off. Upload your photo and let us stitch your story.
• •The best gifts are the ones that tell a story. From your first date to your favorite family photo, we turn your cherished memories into custom embroidered apparel. Who would you share a matching hoodie with? Tag them below! 👇
• •Your Memories, Stitched. We transform your photos into unique, hand-crafted embroidered apparel. The perfect gift for them, the perfect memory for you. [Shop Now]
• •From our screen to your sweater. ✨ Watch us bring zákazník's favorite moment to life. #embroidery #customgift #stitchdesigns #sentimental
• •Subject: A Gift They'll Never Forget. | Hi [Customer Name], looking for a truly personal gift? Our custom embroidery turns any photo into a timeless piece of wearable art. For a limited time, enjoy free shipping on all orders. Capture a memory today.