Brand Tone

Professional and Authoritative

Brand Values

• •Partnership and Collaboration
• •Quality and Speed
• •Passion
• •Integrity and Humility
• •Global Mindset

Best Practices

• •Lead with Authenticity: Always emphasize the "official" and "licensed" nature of the products. This is your primary differentiator and builds immediate trust with fans who value legitimacy.
• •Use the Language of Passion: While the corporate tone is professional, the consumer-facing copy should tap into the emotion of fandom. Use words like "pride," "loyalty," "passion," "roar," and "heartbeat" to connect with the audience's feelings.
• •Highlight Quality and Precision: Leverage the brand's values of "speed," "quality," and "agility." Use phrases like "expertly crafted," "built for performance," and "delivered fast" to reinforce operational excellence.
• •Speak as an Authority, Not Just a Retailer: Position the brand as the expert source. Instead of "We sell jerseys," use "We are the official purveyor of authentic fanwear." This authoritative tone adds value and credibility.
• •Maintain a Clean, Professional Voice: Avoid overly casual slang, memes, or a humorous tone that could clash with the premium, official nature of the brands you represent (e.g., Ferrari, BMW). The voice should be as sleek and professional as the teams themselves.

Social Perception

Perceived as a legitimate and trusted source for authentic, officially licensed fan gear, connecting fans with their beloved teams and idols by leveraging their passion and providing a conduit for their allegiance.

Copy Examples

• •The Official Pulse of Formula 1. Wear your passion with authentic, officially licensed team gear. Engineered for fans, delivered with speed and precision. Shop the 2025 collection now.
• •More than a jersey, it's a statement of loyalty. Crafted by experts and officially licensed, this is the authentic gear worn by your heroes. Feel the pride of the Etihad, wherever you are.
• •The Wait is Over: Official 2025 Fanwear Has Arrived. As a trusted partner to the world's biggest teams, we deliver the authenticity you demand. Explore the new season's official collections and be among the first to wear your team's new look. Quality, passion, and pride stitched into every item.
• •Your Brand, Amplified. We are the expert partner in crafting and distributing licensed fanwear. From design and sourcing to global logistics, we offer a seamless, end-to-end merchandise solution. Let's build your brand's legacy together.
• •Don't settle for imitations. Get the real deal. Stitch'd is the official home for licensed fan apparel in Australia. From the racetrack to the football pitch, we connect you with the teams you love. Shop with confidence.