Brand Tone

Professional and Authoritative, Aspirational and Empowering, Quality-Driven and Performance-Oriented, Passionate and Dedicated, Community-Focused

Brand Values

• •Quality
• •Performance
• •Safety and Comfort
• •Innovation
• •Empowerment
• •Authenticity/Heritage
• •Trust/Reliability

Best Practices

• •Develop a Brand Voice Guide
• •Focus on 'You' (The Athlete)
• •Use Powerful, Active Language
• •Show, Don't Just Tell
• •Maintain Consistency Across All Channels

Social Perception

Trusted by Professionals, High-Quality Gear Provider, Supportive of Athletes, Reliable, Growing New Zealand Presence

Copy Examples

• •Unleash Your Potential. Equip Your Victory. Sting Sports New Zealand delivers gear engineered for champions. From your first spar to the title fight, experience unparalleled quality, comfort, and performance. Train harder, hit stronger, and rise above. #StingSportsNZ #EmpowerYourPassion
• •Crafted for Combat. Designed for Dominance. Every stitch, every layer, every design detail in Sting Sports gear is a testament to our commitment to your performance. Feel the difference that premium materials and athlete-approved engineering make. It's not just equipment; it's your edge.
• •The Standard for Strength. The Choice of Athletes. Join the ranks of New Zealand fighters and fitness enthusiasts who trust Sting Sports for gear that goes the distance. Quality tested, athlete proven. What are you training for?
• •Beyond the Ring: Performance Gear for Every Fitness Journey. Whether you're hitting the bag, lifting heavy, or pushing your limits, Sting Sports New Zealand offers the durability and support you need. Elevate your training, achieve your goals.
• •New Zealand, We're In Your Corner. Sting Sports is proud to support Aotearoa's warriors. Our gear is built to help you conquer every challenge. Feel the power of Sting. #KiaKaha #StingNZFamily