Brand Tone

Personal & Authentic, Community-Focused & Supportive, Hopeful & Healing-Oriented, Accessible & Friendly, Passionate

Brand Values

• •Healing & Hope
• •Community
• •Quality & Authenticity
• •Customer Focus
• •Accessibility/Affordability
• •Ethical Sourcing
• •Transparency

Best Practices

• •Always Lead with Empathy and Authenticity: Share snippets of the personal journey (where appropriate and comfortable) and always write from a place of genuine care for the customer's well-being and their connection to the crystals.
• •Foster Community in Your Language: Use inclusive terms like 'crystal family,' 'our community,' 'we're in this together.'
• •Balance Product Information with Emotional/Spiritual Connection: While describing the physical attributes of a crystal, also allude to its traditional meanings, energetic properties, or the sense of hope and healing it might represent, tying it back to the brand's core values.
• •Maintain Transparency: Be open about the brand's mission, including how purchases support the founder's health.
• •Adapt Tone to Platform: For example, TikTok can be more informal and spontaneous, while product descriptions on the website might be slightly more detailed but still warm.

Social Perception

Trusted Source for Quality Crystals, Supportive and Caring Community Leader, More Than Just a Store, Good Value, Engaging and Personal

Copy Examples

• •Every crystal from Still Water Crystals helps support our own healing journey, and we're so grateful to share that energy with you.
• •It means the world, truly.
• •As always, your support helps us continue our journey, and we're so thankful for this amazing community.
• •These beautiful crystals are ethically sourced and hand-picked with love.
• •Join our crystal family and experience the healing power of nature.