Brand Tone

Empathetic, serene, and respectful. Gentle and comforting, yet professional and polished. Modern, minimalist, and authentic, avoiding overly sentimental or cliché expressions.

Brand Values

• •Compassion and Empathy
• •Quality and Craftsmanship
• •Modern and Considered Design
• •Providing Comfort
• •Sustainability

Best Practices

• •Use an Empathetic Vocabulary: Always use gentle, comforting, and respectful language. Words like "comfort," "remembrance," "care," "gentle," and "serene" should be staples. Avoid overly commercial or sales-driven language ("Hurry," "Limited Time Offer").
• •Focus on the "Why," Not Just the "What": Frame products not by their features alone (e.g., "A5 card"), but by their purpose and the comfort they bring (e.g., "A beautiful way to share a cherished memory"). Connect the product back to the core value of providing solace.
• •Maintain Visual and Textual Harmony: Ensure the copy always matches the minimalist, serene, and modern visual identity. Short, poetic, and spacious text on social media complements the clean aesthetic.
• •Tell the Story Subtly: While the founder's story is the brand's foundation, it doesn't need to be repeated in every post. Instead, let the ethos of that story—the empathy and attention to detail—shine through in the tone and care put into every piece of communication.
• •Engage with Sensitivity: When responding to comments or inquiries, always lead with empathy. Acknowledge the difficult time the customer may be going through. Use phrases like "Thank you for your trust in us" and "We're sending you strength" to reinforce the brand's compassionate stance.

Social Perception

Stille Reise is perceived as a highly reputable and sensitive brand, praised for the exceptional quality and beauty of its products, loving and careful packaging, and fast, reliable service. It is viewed as a source of genuine comfort and a tasteful, trustworthy resource in difficult times.

Copy Examples

• •In the quiet moments, a gentle word can offer the greatest comfort. Our new card, 'Lichtstrahl' (Ray of Light), was designed with loving care to carry your thoughts when words are hard to find. Crafted from sustainable paper, because every detail matters. #StilleReise #TrostSpenden #AbschiedNehmen
• •Words for the Silent Journey. Modern, heartfelt condolence cards and gifts that offer comfort and preserve memories with grace.
• •Video: A slow-motion, close-up shot of hands carefully tying a silk ribbon around a packaged condolence book. Soft, instrumental music plays. Text Overlay: "An order that is more than just a product. It's a token of remembrance, packed with care." Caption: For moments that require special attention. #Manufaktur #Trauerbewältigung #MitLiebeVerpackt
• •Headline: Find Comfort in a Beautiful Memory. Body: When you need to express your sympathy, the right card makes all the difference. Stille Reise offers modern, minimalist condolence cards made with love and sustainable materials. See our collection of comforting designs. Call to Action: Shop with Care
• •The 'Erinnerung' (Remembrance) Candle Light a candle in their honor. Our 'Erinnerung' candle is hand-poured with natural soy wax and infused with a subtle, calming scent of sandalwood and chamomile. Its gentle flame provides a quiet space to reflect and remember. A thoughtful gesture of sympathy, delivered in our signature respectful packaging.