Brand Tone

Passionate, Bold, Authentic, Craft-Oriented, St. Louis Proud, Innovative, Approachable & Humorous

Brand Values

• •Quality
• •Passion
• •Authenticity
• •Innovation & Experimentation
• •Community & Connection
• •Indomitable Spirit
• •Local Pride
• •Craftsmanship

Best Practices

• •Embrace the "Indomitable Spirit": Use strong, confident, and slightly rebellious language. Words like "bold," "unyielding," "forge," "pioneer," and "passion" should be staples. Reflect the "never give up" attitude.
• •Show, Don't Just Tell, the Craft: Instead of just saying "hand-crafted," describe elements of the process, the care taken, the small batches, or the double distillation to emphasize the meticulous nature.
• •Weave in St. Louis Pride Authentically: Reference St. Louis landmarks (like the Arch), local collaborations, or the spirit of the city naturally within the copy. Make the connection feel genuine, not forced.
• •Highlight Experimentation and Awards: Talk about the journey of flavor discovery and the recognition received. This builds credibility and excitement. Use phrases like "award-winning," "best in class," "explorer," "innovative."
• •Maintain an Approachable & Engaging Voice: While confident, avoid arrogance. Use a conversational style, ask questions, invite interaction (especially regarding experimental spirits), and inject humor where appropriate, much like the founder's described persona.

Social Perception

Highly Awarded & Respected, Innovative & Unique, Passionate Founder, Local Gem, Engaging & Customer-Focused, Quality Craft Product

Copy Examples

• •Headline: Unleash Your Indomitable Spirit. Discover Still 630. Body: Taste the passion, the grit, and the heart of St. Louis in every handcrafted bottle. We don't just make spirits; we forge legends. What will yours be? #IndomitableSpirit #Still630
• •Headline: Award-Winning Taste. St. Louis Soul. Body: They say it couldn’t be done. We said, "Hold our whiskey." Missouri's most awarded distillery is ready for your glass. Experience the spirit of St. Louis, boldly crafted. #Still630 #STLproud #CraftSpirits
• •Headline: Join the Experiment. Shape the Future of Flavor. Body: Our lab is always open (especially on First Fridays!). Be the first to try our latest Experimental Spirit and tell us what you think. Your taste buds guide our next masterpiece. #Still630Experimental #FlavorForward #CommunityCrafted
• •Headline: More Than a Distillery. It's a Declaration. Body: Still 630 was born from a belief: that life, and spirits, should be seized and savored. From grain to glass, every step is a testament to bold choices and unwavering quality. This isn't just our job; it's our indomitable passion. #Handcrafted #BoldFlavor #Still630Story
• •Headline: Rally Your Crew. It’s Still 630 Time. Body: For moments that matter, for victories big and small, for the simple joy of a perfectly crafted drink. Our RallyPoint Rye is waiting. What are you celebrating tonight? #RallyPointRye #Still630 #SavorVictory