Brand Tone

Innovative, Sophisticated & Elegant, Precise & Quality-Conscious, Minimalist, Creative & Inspiring

Brand Values

• •Design Excellence
• •Innovation
• •Quality Craftsmanship
• •Functionality
• •Emotional Experience
• •Sustainability (Emerging)

Best Practices

• •Emphasize Innovative Design: Always highlight the unique magnetic mechanisms and the minimalist, award-winning aesthetics. Use words like "innovative," "revolutionary," "unique," "minimalist," "award-winning."
• •Focus on Quality and Precision: Reference the high-grade materials (titanium, aluminum) and German engineering. Use terms such as "precision-engineered," "high-grade," "aerospace-grade," "crafted," "durable."
• •Maintain a Sophisticated and Elegant Voice: Keep the language clean, refined, and confident. Avoid overly casual slang or jargon. Let the quality of the product speak through a polished tone.
• •Speak to the Experience: Describe not just the pen, but the feeling of using it – the "satisfying click," the "smooth flow," the "emotional experience," the "inspiration."
• •Be Authentic and Transparent: While highlighting the positives, ensure that claims are backed by product features. Given some mixed reviews on customer service and quality control, it's important that marketing copy sets realistic expectations, and the company actively works to address these concerns in their operations. The brand story often mentions "reinventing" and "improving," which can be leveraged to show a commitment to ongoing development.

Social Perception

Admiration for Design, Premium Brand, Kickstarter Savvy, Mixed Customer Service Experience, Innovative but with Occasional Flaws

Copy Examples

• •Headline: Where Innovation Meets Ink. Body: Experience stilform. Precision-engineered in Germany, our award-winning pens redefine the art of writing with their unique magnetic mechanisms and timeless minimalist design. Crafted for those who appreciate beauty in simplicity and quality that endures.
• •Headline: The Pen, Reimagined. Body: More than just a writing instrument, it's a statement. stilform combines aerospace-grade materials with a passion for design to create an unparalleled writing experience. Feel the difference with every stroke.
• •Headline: Simplicity. Perfected. Body: Discover the elegance of pure form and intuitive function. Our multi-award-winning designs are stripped to their essence, offering a seamless and inspiring connection between your thoughts and the page.
• •Headline: Crafted for Generations. Body: stilform pens are built with a vision of timelessness. Using durable materials like titanium and aluminum, we create writing tools designed not just for today, but to be cherished and passed down. Invest in enduring quality.
• •Headline: Unlock Your Creativity. Body: Every stilform pen is an invitation to create. From the satisfying click of the magnetic cap to the smooth flow of ink, our instruments are designed to inspire your most brilliant ideas. Creativity begins with stilform.