Brand Tone

empowering, sophisticated, and supportive

Brand Values

• •Confidence
• •Empowerment
• •Quality & Comfort
• •Subtlety & Sophistication

Best Practices

• •Lead with Empowerment, Not Insecurity: Frame the copy around enhancing confidence and feeling good, rather than 'fixing' flaws. Use positive and uplifting language.
• •Balance Technical and Emotional Language: Pair functional descriptions of the fabric and design (e.g., '76% Polyamide,' 'silicon-free elastic band') with the emotional benefits (e.g., 'sensation of a second skin,' 'define and stylize your silhouette').
• •Maintain a Sophisticated Vocabulary: Use words like 'foundation,' 'silhouette,' 'sculpt,' 'define,' and 'seamless' to maintain a premium, professional tone. Avoid overly casual slang.
• •Leverage the Founder's Authority: Casually mention the founder's background in image consulting in 'About Us' sections and occasional social media posts to build credibility and trust.
• •Stay Visually and Textually Consistent: Ensure the minimalist, clean, and modern aesthetic of the photography is matched by copy that is concise, clear, and elegant. Every piece of content should feel like it comes from the same sophisticated and supportive voice.

Social Perception

The brand presents itself as a premium, niche apparel brand focused on a specific solution: creating a smooth silhouette under clothing. The connection to a professional image consultant gives the brand an air of authority and trustworthiness. Consumers engaging with the brand are likely seeking a functional garment that aligns with a sophisticated and minimalist aesthetic.

Copy Examples

• •The Foundation of Confidence. True style isn't just about what you see. It's about how you feel. Our seamless bodysuit provides the smooth silhouette and second-skin comfort that lets your confidence shine through, from the inside out. #Stiletas #FeelSecure
• •Your Ultimate Secret Weapon. Meticulously designed with an ultra-thin, breathable fabric, the Stileta bodysuit moves with you. It sculpts and defines, creating a flawless canvas for any outfit while remaining completely invisible. Experience the freedom of a perfect fit.
• •Redefine Comfort. Reshape Your Confidence. For years, shaping garments meant compromise. We changed that. Stiletas was born from a desire to blend sophisticated design with all-day comfort. Discover the ultra-soft, seamless solution that empowers you to look and feel your best, 24/7.
• •The Perfect Start to Any Outfit. From your business suit to your evening dress, the Stileta bodysuit ensures a seamless, sculpted look. Our non-slip technology means it stays in place, so you can focus on your day, not your undergarments. Swipe to see the difference.
• •What's most important in a foundation garment? Total Comfort or A Seamless Look?