Brand Tone

Trendy & Youthful, Confident & Bold, Community-Oriented, Informative & Direct, Approachable & Energetic

Brand Values

• •Style & Fashion-Forwardness
• •Quality
• •Variety & Multi-Brand Offering
• •Ethical Sourcing
• •Individuality & Self-Expression

Best Practices

• •Stay Current with Streetwear Lingo: Use relevant slang and terminology that resonates with the target audience authentically, but avoid overdoing it to the point of being unclear or forced.
• •Emphasize Exclusivity and Trends: Highlight "new drops," "limited editions" (if applicable), and how the products align with current streetwear culture.
• •Visual-Led Language: Streetwear is highly visual. Ensure copy complements the imagery and evokes the aesthetic of the clothing. Use descriptive words that appeal to sight and feel.
• •Foster Community: Use inclusive language ("your," "we," "join us"). Encourage user-generated content, and use hashtags to build a sense of belonging.
• •Maintain Confidence and Authenticity: The tone should be self-assured, reflecting the bold nature of streetwear. Be genuine in communication and avoid corporate jargon. Ethical sourcing statements should be backed by transparency if questioned.

Social Perception

Fashion Destination, German-Focused but with Wider Appeal, Credibility through Brands, Online Presence

Copy Examples

• •Headline: Level Up Your Look. Body: Cop the freshest drops from Pegador, Pequs, and more. Stilding: Your official plug for premium streetwear. #Stilding #StreetwearEssentials
• •Headline: Define Your Style. Don't Follow It. Body: From underground vibes to mainstage fits. Explore the collection and find your signature look. Shop Stilding. #StreetStyle #ConceptStore
• •Headline: More Than Clothes. It's A Vibe. Body: Join the Stilding community. We're bringing the best in streetwear, curated for those who know. What's your latest pickup? Tag us @stilding. #FashionCommunity #UrbanWear
• •Headline: Built Different. Styled by Stilding. Body: Premium quality meets street aesthetic. Discover exclusive pieces and timeless essentials that make a statement. Shop now. #PremiumStreetwear #StildingStyle
• •Headline: Weekend Fit? Sorted. Body: New arrivals just landed. Hoodies, kicks, accessories – everything you need to own the streets. Link in bio. #StreetwearGermany #OOTD