Tono de Marca

Passionate, Direct, and Quality-Focused

Valores de Marca

• •Individuality and Personalization
• •Quality and Local Craftsmanship
• •Inclusivity
• •Fan Community
• •Creativity

Mejores Prácticas

• •Always Lead with Personalization: Frame every product not as an item for sale, but as a canvas for the customer. Use words like "Your," "Create," "Design," and "Personalize" frequently to reinforce this core value.
• •Integrate "Made in Germany" as a Mark of Quality: Mention the German production not just as a fact, but as a key benefit that translates to superior quality, durability, and a product the customer can be proud of. This is a powerful differentiator.
• •Speak the Language of the Fan: Use enthusiastic, passionate, and inclusive language that resonates with sports fans. Refer to concepts like "pride," "passion," "community," and "loyalty" to build an emotional connection.
• •Highlight the "Gift" Angle in Marketing: Actively market the products as ideal gifts for birthdays, holidays, and special occasions. Create gift guides or specific ad campaigns targeting people looking for unique presents.
• •Showcase Social Proof and Customer Creations: Regularly feature user-generated content (with permission) on social media. Share positive reviews and photos of customers wearing their custom jerseys to build trust and create a sense of community.

Percepción Social

Largely positive, with a strong emphasis on customer satisfaction and trustworthiness.

Ejemplos de Copy

• •True fans come in all sizes. That's why our custom jerseys are available from kids' sizes to 6XL. Wear your city's pride, made to fit you perfectly. #Stikkma #FanLove #ForAllFans
• •More Than a Jersey. It's a Promise of Quality. Each Stikkma jersey is a unique piece, crafted with passion right here in Germany. Feel the difference craftsmanship makes.
• •Give the gift that can't be found on any shelf. Personalize a jersey with their name and number and become a gift-giving legend. The perfect present for the ultimate fan in your life is just a few clicks away.
• •Your City. Your Name. Your Jersey. Stop wearing generic fan gear. At Stikkma, you're the designer. Create your one-of-a-kind tribute to your favorite team. Design yours now!
• •United by colors, unique by design. Tag the crew you share the stands with. #Stikkma #FootballFamily #YourTeam #CustomJerseys