Brand Tone

Customer-centric and Caring, Trustworthy and Professional, Solution-Oriented and Helpful, Positive and Enjoyable, Direct and Action-Oriented

Brand Values

• •Customer Centrality: YOU are central to Stijlster.
• •Uniqueness of Products: Stated as a core value; they invite customers to request unique items.
• •Integrity and Trust: Mentioned as guiding principles for customer interaction and business operations.
• •Doers Mentality (Proactive Problem Solving): Every day a little better. No words, but actions... just do it.
• •Friendship (Internal Culture): Friendship is our strength, because together we know more, we can achieve more and we have more fun.
• •Responsible Entrepreneurship: Linking economic success with respect, openness, and responsibility.
• •Quality and Satisfaction: Striving for perfection and ensuring customer satisfaction with products and services.
• •Making Life Easier and More Beautiful: A core aim of their product selection.

Best Practices

• •Prioritize "You" and Your Customer's Needs: Always frame benefits around how the product or service makes the customer's life easier, better, or more enjoyable, reinforcing the customer-centric value.
• •Maintain a Helpful and Approachable Demeanor: Use clear, straightforward language. Offer solutions and assistance proactively (e.g., "We're here to help," "Have a question?"). This reflects the "24/7 customer service" and "solution-oriented" approach.
• •Be Transparent and Build Trust: Clearly state policies (returns, shipping), guarantees, and how customer data is handled. Use phrases that reinforce integrity, like "secure payment" and "we value your trust."
• •Infuse Positivity and Enthusiasm (Subtly): Incorporate words that evoke enjoyment and satisfaction, aligning with "making life more enjoyable" and "Have fun at Stijlster!" without being overly casual if the product context demands more reserve.
• •Be Direct and Action-Oriented When Appropriate: Especially in calls to action or when explaining processes, use clear, concise language that reflects the "just do it" value, ensuring ease of understanding and use.

Social Perception

Generally Positive Customer Experience, Trustworthy (with some caveats), Emerging Brand, Service-Oriented

Copy Examples

• •Homepage Banner: Transform Your Home, Simplify Your Life. Discover unique, quality pieces at Stijlster and enjoy a home that’s beautifully you. Free shipping on all orders!
• •Product Description (e.g., for a lamp): Light up your favorite corner with more than just a lamp – create an ambiance. Our [Lamp Name] is designed for style and longevity, making your space cozier, effortlessly. We're here 24/7 if you have any questions about finding your perfect glow.
• •"About Us" Snippet: At Stijlster, we believe your home should be a source of joy and ease. That's why we're more than just a store; we're your partner in creating a space that truly reflects you, offering unique finds and dedicated support every step of the way.
• •Post-Purchase Email: Your Stijlster order is on its way! We're so excited for you to receive your new [Product Category] and hope it brings a little extra joy to your day. Remember, your satisfaction is our priority – reach out anytime.
• •Social Media Ad (if pursued): Tired of searching for that perfect piece? Stijlster offers curated home & garden treasures to make your life easier and more beautiful. Shop unique finds with confidence: 14-day returns & 24/7 support. What can we help you discover today?