Brand Tone

Authoritative & Expert, Confident & Powerful, Reliable & Trustworthy, Helpful & Supportive, Community-Oriented

Brand Values

• •Quality & Durability
• •Innovation & Technology
• •Performance & Power
• •Customer Focus (often via dealers)
• •Reliability & Dependability
• •Dealer Network & Service
• •Tradition & Heritage
• •Fairness & Responsibility

Best Practices

• •Emphasize Quality and Durability: Consistently highlight the robust build, longevity, and reliable performance of STIHL products. Use words like "engineered," "built to last," "uncompromising quality," and "dependable."
• •Showcase Power and Performance: Use strong action verbs and confident language that reflects the capability of the tools. Focus on what users can achieve with STIHL products.
• •Leverage Heritage and Expertise: Refer to STIHL's long history of innovation and German engineering as a mark of trust and superior design.
• •Direct to Dealers: Consistently integrate calls-to-action that guide customers to their local STIHL dealer for expert advice, sales, and service, reinforcing this key brand value.
• •Maintain a Professional and Authoritative Voice: While friendly, the primary tone should convey expertise, confidence, and leadership in the outdoor power equipment industry. Avoid overly casual or colloquial language.

Social Perception

High-Quality & Durable, Reliable & Powerful, Professional Grade, Trusted Brand, Good Dealer Support, Premium Pricing, Mixed Direct Customer Service Experience, Strong Association with Chainsaws

Copy Examples

• •Headline: Engineered for the Unyielding. Built by STIHL. Body: When the job demands more, demand STIHL. Our tools are forged from decades of innovation and a relentless commitment to quality. Power through any challenge with the reliability that professionals trust. *Your local STIHL Dealer is ready to equip you.*
• •Headline: The Power to Prevail. The Precision to Perfect. Body: From untamed forests to manicured landscapes, STIHL delivers uncompromising performance. Experience the difference that German engineering and unwavering durability make. *Find your strength at a STIHL Dealer today.*
• •Headline: More Than a Tool. It's a STIHL. Body: For generations, STIHL has been the benchmark for power, reliability, and longevity. Invest in equipment that’s built to last and designed to conquer. *Discover the STIHL advantage with expert advice from your local dealer.*
• •Headline: Battery Power. STIHL Performance. Zero Compromises. Body: Embrace the future of outdoor work without sacrificing the legendary STIHL power you expect. Our advanced battery technology delivers robust, long-lasting performance for any task. *Explore the innovative battery range at your STIHL Dealer.*
• •Headline: Your Work Demands the Best. We Deliver It. Body: STIHL tools aren't just made; they're meticulously engineered and rigorously tested to meet the highest standards – yours. For quality that endures and power that performs, choose STIHL. *Get hands-on with expert guidance at your nearest STIHL Dealer.*