Brand Tone

direct, informative, and transactional

Brand Values

• •Convenience
• •Alternative to Smoking
• •Product Efficacy
• •Choice & Responsibility
• •Value

Best Practices

• •Be Direct and Clear: Focus on providing essential information about the products and services without unnecessary jargon. Highlight key benefits like convenience and ease of use.
• •Maintain a Responsible Voice: Consistently include necessary warnings, age restrictions, and promote responsible usage in footers, product descriptions, and checkout processes.
• •Emphasize Convenience: Continuously highlight the hassle-free nature of disposable pods and the ease of ordering and delivery.
• •Use Flavorful Descriptions (where appropriate): When describing different vape flavors, use appealing and evocative language to entice customers while remaining factual.
• •Be Consistent Across Platforms (even if limited): Ensure that the tone used on the website, in any customer communication (like email or WhatsApp), and on product packaging (if applicable and controllable) is aligned.

Social Perception

The brand aims to be seen as providing a modern, hassle-free vaping solution. However, the broader social perception of vaping products, in general, can be mixed due to health concerns and youth vaping issues, which the brand attempts to address through warnings and age restrictions. The website clearly states its products are for adult smokers.

Copy Examples

• •Simplify Your Switch. STIG Pods: Pre-filled, pre-charged, and ready when you are. Experience a seamless transition. Shop now for same-day delivery in Dubai.
• •Flavor That Lasts. Enjoy up to 270 satisfying puffs with STIG's rich taste. No buttons, no refills, no hassle. Find your favorite.
• •Your Discreet Vaping Solution. Sleek, compact, and easy to use anywhere. STIG Pods deliver a consistent experience. Order yours today.
• •Unlock a World of Flavor. From refreshing Mighty Mint to exotic Tropical Mango, STIG offers a taste for every preference. What will you choose?
• •The Smart Alternative, Delivered Fast. Get your STIG Pods with free delivery over AED 200. Make the change effortlessly.