Brand Tone

Passionate and Enthusiastic, Friendly and Approachable, Encouraging and Inspiring, Helpful and Informative, Playful and Colorful

Brand Values

• •Quality and Curation
• •Passion for Creativity
• •Customer Joy and Inspiration
• •Community and Connection
• •Authenticity and Personal Touch

Best Practices

• •Embrace "Liebe" (Love) and Passion: Consistently use words that convey enthusiasm, joy, and genuine passion for creativity and the products offered. Let the "pen love" shine through.
• •Maintain a Friendly, Personal Voice: Write as if you're talking to a creative friend. Use welcoming language and share personal enthusiasm, much like Mia and Thomas do.
• •Encourage and Empower: Focus on inspiring customers and making them feel capable of creating, regardless of their perceived skill level. Reinforce the idea that creativity is for everyone.
• •Be Genuinely Helpful: Provide clear, informative content that educates and assists customers in their creative journey. Offer tips, explain product benefits, and be responsive to inquiries.
• •Infuse Playfulness and Color (where appropriate): Reflect the "playful and colorful" aspect of the brand's art style in the language and visual presentation of copy, especially on visual platforms like Instagram and Pinterest.

Social Perception

Positive Customer Feedback, Expertise and Trust, Engaging and Passionate, Community-Focused, High-Quality Provider

Copy Examples

• •Unleash your inner artist! 🎨 Our new [Pen Name] brush pens are here, personally tested and chosen with Stifteliebe (pen love) to bring vibrant joy to your lettering and watercolor creations. Get ready to fall in love with every stroke! #Stifteliebe #PenLove #CreativeJoy
• •Discover your creative spark! ✨ Join our cozy 'Wohnzimmer' workshop and let Mia guide you through the beautiful world of [Workshop Topic]. No talent required, just a love for creating. Book your spot and let's make something beautiful together! #StifteliebeWorkshops #CreateWithLove
• •A little love note from us to you! 💌 This week, we're sharing [Tip or Inspiration] and a sneak peek at some exciting new arrivals we know your creative soul will adore. Because at Stifteliebe, we believe everyone deserves the joy of making. #Stifteliebesbrief #CreativeCommunity
• •Stop dreaming, start creating! Our hand-picked [Product Set Name] has everything you need to dive into [Art Form, e.g., watercolor]. We've tested every item, so you get only the highest quality, guaranteed to bring a smile to your face and beauty to your paper. #StifteliebeQuality #LetteringLove #WatercolorDreams
• •Crafted with passion, chosen with love. This [Product Name] isn't just another art supply; it's an invitation to express yourself, to play with color, and to find a moment of creative bliss. We’ve put it through its paces, and trust us, you’re going to love it.