Brand Tone

Playful & Whimsical, Artistic & Expressive, Inclusive & Advocating, Thoughtful & Elevated, Unconventional & Bold

Brand Values

• •Queerness & Inclusivity
• •Artisanship & Materiality
• •Originality & Creativity
• •Social Responsibility & Activism
• •Sustainability
• •Multi-functionality & Performance

Best Practices

• •Embrace Playful Language with Depth: Use vivid, imaginative, and sometimes quirky words. Don't shy away from humor or unconventional descriptions, but ensure it's underpinned by the thoughtfulness and artistic integrity of the brand. Think funky, bulbous, enigmatic, joyful defiance.
• •Highlight Inclusivity and Values Naturally: Weave in the brand's commitment to queer, trans, POC, and female empowerment, as well as social and environmental responsibility, as integral parts of the story, not just add-ons. This should feel authentic and deeply embedded in the why behind the brand.
• •Speak from the Artist's Perspective (or a Collective Voice): Since the brand is closely tied to Grace Whiteside and a specific team of artisans, the copy should reflect a personal, passionate, and hands-on approach. Use we and share the inspiration and process.
• •Focus on the Sensory and Experiential: Describe the glass not just visually but also in terms of its feel (tackiness, softness) and the elevated experience it brings to everyday rituals. Emphasize the multi-functional and performative aspects.
• •Be Bold and Unapologetic: The brand rejects norms and embraces the offbeat. The copy should reflect this confidence. Avoid generic marketing speak and instead use a distinctive voice that is as unique and memorable as the glass itself.

Social Perception

Artistic & Unique, Mission-Driven & Ethical, High-Quality & Collectible, Playful & Joyful

Copy Examples

• •Headline: Beyond Binary, Beyond Breakable. Sticky Glass: Queer-crafted, joyfully defiant. Body: Molten magic, hand-blown with heart by LGBTQ+ and POC artisans in Brooklyn. Each piece isn't just an object; it's a statement, a celebration of fluidity, and a little bit of beautiful rebellion for your space. Discover art that gives back.
• •Headline: Get Sticky. Get Whimsical. Body: Inspired by everything from deep-sea creatures to Dr. Seuss, our glass is a joyful exploration of form and color. We're Sticky Glass, where functionality meets funk, and every curve tells a story. Hand-blown, heart-poured.
• •Headline: Not Your Grandma's Glassware (Unless She's Really Cool). Body: Sticky Glass is where art, identity, and a bit of joyful chaos collide. We craft unique, performative glass pieces that are as multi-functional as they are meaningful. Made by our diverse Brooklyn family, for yours.
• •Headline: Embrace the Absurd. Elevate the Everyday. Body: Why be boring when you can be beautifully bizarre? Sticky Glass transforms molten material into tangible joy. Each hand-blown creation is a testament to queer artistry and a commitment to a more inclusive world. Sip, store, or simply stare – it’s your masterpiece.
• •Headline: Sticky With Purpose. Body: We believe in the power of queer expression and the beauty of hand-crafted design. At Sticky Glass, every colorful curve and playful form is an invitation to celebrate individuality. And with every purchase, you support artists and vital community organizations. Art with impact, from our hands to yours.