Brand Tone

Artisanal & Authentic, Mindful & Serene, Warm & Approachable, Quality-focused & Appreciative

Brand Values

• •Wabi-Sabi (Beauty in Imperfection)
• •Artisan Craftsmanship & Human Touch
• •Natural Beauty & Simplicity
• •Quality & Durability
• •Mindful Living
• •Authenticity

Best Practices

• •Embrace Wabi-Sabi Language: Consistently weave in concepts of imperfection, natural beauty, simplicity, and the appreciation of transience. Use words like "unique," "handcrafted," "artisan," "imperfect," "natural," "serene," "mindful."
• •Tell the Story of the Maker and Process: Highlight the artist's involvement and the care that goes into each piece. This reinforces authenticity and the value of craftsmanship.
• •Focus on Sensory Experience: Describe how the ceramics feel, how they enhance the experience of eating or drinking, and how they can transform a daily ritual. Use evocative language.
• •Maintain a Warm and Inclusive Voice: Even when discussing artistic or philosophical concepts, ensure the language is welcoming and accessible, making customers feel part of a community that appreciates these values.
• •Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetic presented on the website and social media – earthy, natural, and beautifully imperfect. The words should complement the images.

Social Perception

Appreciative of Artistry, Connection to Philosophy, High-Quality Homeware, Niche Appeal, Positive Engagement

Copy Examples

• •Instagram Post: "Embrace the quiet beauty of a morning ritual. Our handcrafted mugs, perfectly imperfect, invite you to savor the moment. Each piece tells a story of the earth and the artisan's touch. Discover yours. #StickyEarthCeramics #WabiSabiHome #HandmadePottery #MindfulMornings #UniqueTableware"
• •Facebook Ad: "Tired of the same? Elevate your dining experience with Sticky Earth Ceramics. Artisan-crafted in Melbourne, now in Singapore. Each bowl, plate, and cup is a unique expression of natural textures and serene design. Durable, beautiful, and consciously made. Shop our collection today and bring home a piece of art. [Link to website] #ArtisanCeramics #HandmadeInMelbourne #SingaporeHomes #WabiSabiLiving #ShopSmallSG"
• •Product Description Snippet (for a bowl): "Feel the gentle contours and subtle variations in this stoneware bowl – a testament to its handmade journey. Inspired by the wabi-sabi philosophy, it finds beauty in its unique imperfections, making your everyday meals a more sensory and mindful experience. Crafted to last, it's a piece to cherish."
• •Email Newsletter Subject: "Discover the Soul of Handmade: New Arrivals at Sticky Earth Ceramics ✨ Body Snippet: Hello [Customer Name], At Sticky Earth Ceramics, we believe in the warmth of the human touch. Our latest collection, fresh from the kiln, embodies the serene beauty of wabi-sabi – a gentle reminder to find joy in the everyday. Explore pieces that are not just tableware, but a conversation with art itself... [Link to New Arrivals]"
• •Pinterest Pin Description: "The art of slow living, captured in clay. Our [Product Name, e.g., Earthy Green Stoneware Bowl] is more than just a dish; it's an invitation to pause, appreciate, and find beauty in the everyday. Handmade with intention. #StickyEarthCeramics #HandmadeHomeDecor #WabiSabiStyle #CeramicArt #ConsciousLiving"