Brand Tone

Technical, authoritative, product-centric, direct, professional, and understated.

Brand Values

• •Quality Craftsmanship
• •Customization & Empowerment
• •Community-Focused Performance
• •Authenticity

Best Practices

• •Prioritize Technical Specifications: Always lead with the technical details that matter to your audience—component brands (Sanwa, Seimitsu, Brook), material types, dimensions, and compatibility. This reinforces your authority.
• •Use an Economy of Words: Avoid marketing fluff, hyperbole ("the best","amazing"), and overly emotional language. Be direct, confident, and let the quality of the products speak for itself. The tone is one of an engineer, not a salesperson.
• •Speak the Language of the FGC: Use industry-standard terms like "Vewlix layout","leverless","PCB", and "SOCD cleaning" without over-explaining them. This shows you are an authentic part of the community and respect your customers' knowledge.
• •Maintain a Clean and Professional Aesthetic: Your visual branding (website, product photography) should mirror your copy—clean, precise, and focused on the product. High-quality, well-lit photos of the internal and external components are more valuable than lifestyle imagery.
• •Focus Content on Function and Performance: Whether writing a product description or a blog post, the content should always answer the question: "How will this improve my gameplay?" Frame every feature as a direct benefit to performance, precision, or durability.

Social Perception

Niche and respected within the Fighting Game Community, but largely invisible to the general public, with its reputation solely built on product quality and performance due to minimal marketing.

Copy Examples

• •Zero Input Error. Zero Compromise. The SF-Leverless with genuine Sanwa Denshi buttons. Engineered in Europe for absolute precision.
• •The Foundation for Your Ultimate Build. Our V-Series case is milled from a single block of high-density aluminum, offering a substantial, tournament-ready base for your preferred components. Pre-drilled for universal compatibility with Brook PCBs and standard JLF levers.
• •Tournament-Grade Arcade Sticks. Built by hand with the components the pros trust. Your controller is the only thing between you and victory. Make it count.
• •New in Stock: Plexi Top Panels and Replacement Wiring Harnesses.
• •Stop fighting your controller. Start fighting the opponent. Sticks Factory provides the enthusiast-grade hardware you need for flawless execution. Featuring Sanwa buttons and levers. Build your perfect stick today.