Brand Tone

Artisanal, High-Quality, Professional, Approachable, Authentic, Natural, Confident, Proud

Brand Values

• •Quality Craftsmanship
• •Durability & Functionality
• •Aesthetic Appeal & Unique Design
• •Customer Satisfaction & Service
• •Australian Made & Inspired

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use language that highlights the bespoke, handmade nature of the products. Words like "artisan," "hand-poured," "custom," "unique," and "bespoke" reinforce this.
• •Balance Professionalism with Approachability: While showcasing high-quality, luxury items, maintain a friendly, "down-to-earth" voice in customer communications, reflecting the personalities described by clients.
• •Showcase Australian Roots and Inspiration: Subtly weave in references to the Sunshine Coast origin and the Australian landscape that inspires their designs and colour palettes. This adds to the authenticity.
• •Be Confident in Imperfection: Continue to own the "perfectly, imperfect" aspect of handcrafted concrete. This manages expectations and highlights the uniqueness of each item as a feature, not a flaw.
• •Focus on Quality and Durability: Regularly mention the quality of materials (like GFRC) and the lasting nature of the products, reassuring customers of their investment in both aesthetics and functionality.

Social Perception

Highly Positive, Trusted Experts, Providers of High-End, Unique Pieces, Reliable & Professional

Copy Examples

• •Sticks and Stone Co: Where Raw Concrete Meets Refined Design. Discover Handcrafted Australian Made Basins and Bespoke Furniture.
• •Embrace the beauty of imperfection. Our Concrete Round Rugged Basin celebrates the natural, raw texture of concrete, handcrafted by our Sunshine Coast artisans to bring a uniquely Australian, minimalist statement to your space. Each piece, perfectly imperfect.
• •Meet Dane and Tim – the artisans behind Sticks and Stone Co. With a shared passion for quality craftsmanship and timeless design, we transform concrete into functional art. From our Sunshine Coast workshop to your home, expect nothing less than dedication, precision, and a touch of raw sophistication in every piece.
• •Natural textures taking centre stage. ✨ Our handcrafted concrete basins are more than just a fixture; they're a testament to Australian design and artisanal quality. Let us help you create a space that speaks volumes. #SticksAndStoneCo #ConcreteBasins #AustralianMade #LuxuryBathrooms #HandcraftedDesign
• •Hear it from those who’ve welcomed Sticks and Stone Co. into their homes. We’re proud to craft pieces that not only look incredible but stand the test of time, backed by service that makes the journey a pleasure.