Brand Tone

Bold and Expressive, Passionate and Enthusiastic, Confident and Unique, Quality-Conscious and Technical, Inclusive and Welcoming, Playful and Humorous (at times)

Brand Values

• •Art & Creativity
• •Individuality & Self-Expression
• •Quality & Performance
• •Passion for Cycling
• •Uniqueness & Non-Conformity
• •Local Production & Ethical Labor
• •Community & Inclusivity

Best Practices

• •Embrace Expressive Language: Use vibrant, energetic, and evocative words. Don't shy away from terms like "crazy," "awesome," "revolution," "unleash," and "masterpiece" when appropriate, reflecting the brand's bold personality.
• •Highlight Uniqueness and Artistry: Consistently emphasize the collaboration with artists, the limited-edition nature of designs, and the concept of "wearable art." This is a key differentiator.
• •Balance Passion with Performance: While the artistic angle is strong, always integrate messaging about the high quality of materials, the comfort, fit, and technical performance of the apparel. This assures customers they are getting style *and* substance.
• •Speak Directly to Individuality: Address the customer's desire to be unique and express themselves. Use "you" centered language that empowers them. Phrases like "Free your spirit," "express yourself," and "just like you, we don't limit our choices" resonate well.
• •Maintain a Confident, Slightly Edgy Vibe: The tone should be confident, reflecting a brand that knows it's different and is proud of it. Avoid overly formal or conservative language. Inject the "Barcelona spirit" – cultural, vibrant, and a bit rebellious.

Social Perception

Positive Customer Feedback, Distinctive Style, Quality and Comfort, Premium Positioning, Growing Awareness

Copy Examples

• •Headline: Don't Just Ride. Create a Masterpiece. Body: Your ride is your canvas. Our Barcelona-born, artist-designed kits are crafted for those who dare to be different. High-performance fabrics meet mind-blowing aesthetics. Unleash your inner artist. #StickmanCycling #WearableArt
• •Headline: Bored of Bland? So Were We. Body: That's why Stickman Cycling exists. We're injecting passion, art, and pure Barcelona spirit into every stitch. Expect crazy comfort, awesome designs, and the best ride of your life. Ready for the revolution?
• •Headline: Handmade in Barcelona. Unleashed Everywhere. Body: We obsess over quality, from local craftsmanship to the finest Italian fabrics. The result? Gear that feels as incredible as it looks, empowering you to conquer any road, any trail, any challenge. Feel the difference.
• •Headline: You're Unique. Your Kit Should Be Too. Body: Stop blending in. Our limited-edition designs, born from global artistic collaborations, ensure you’ll turn heads for all the right reasons. It’s not just cycling apparel; it’s a statement. #BeTheCanvas
• •Headline: Performance Art for Two Wheels. Body: Experience the perfect trilogy: ultimate comfort, flawless fit, and art that moves you (literally!). Stickman Cycling combines technical excellence with designs that pop. Ride bold. Ride Stickman.