Brand Tone

Authentic, Expert, and Familial.

Brand Values

• •Innovation and Effectiveness
• •Quality and Durability
• •Heritage and Tradition
• •Family and Inclusivity

Best Practices

• •Lead with the 'Why': Every piece of copy, from a social media post to a product description, should connect back to the brand's origin story. The "why" (solving a real hunting problem) is their most powerful asset.
• •Use 'We' and 'Our Family': Consistently use language that reinforces the brand's familial and authentic nature. This builds a personal connection with the audience.
• •Show, Don't Just Tell: Instead of simply saying the camo is effective, use testimonials, photos, and videos from the field. Encourage user-generated content by creating a branded hashtag and featuring customers on social media.
• •Educate the Audience: Create content that explains the science behind the Yucca pattern and why it works. This reinforces the "expert" tone and provides tangible value to potential customers.
• •Maintain an Active and Engaging Social Media Presence: Post regularly with a mix of product showcases, hunting tips, user-generated content, and behind-the-scenes looks at the family-run business. Respond to comments and questions to build a community and make the brand feel accessible.

Social Perception

Neutral to Non-existent for a broad audience, with positive feedback from a small number of customers on platforms like eBay regarding product quality and shipping. The brand's perception is primarily shaped by its own outbound messaging due to limited online presence and discussion.

Copy Examples

• •Five Generations of Experience, Woven into Every Thread. Our family didn't just design a camouflage pattern; we solved a problem that has followed us through generations of desert hunts. The Stickman Camo Yucca pattern isn't just about blending in. It's about becoming part of the landscape. It's tradition, innovation, and your best chance at getting closer.
• •Stop Hiding. Start Disappearing. Traditional camo makes you look like a pile of leaves in a desert of rock and sand. Stickman Camo was engineered to mimic the vertical lines and tri-tone colors of the desert yucca, breaking up your outline so effectively, you'll question if you're still there. See the science behind the stalk.
• •The Official Uniform of Family Campfires and Early Morning Hunts. From his first hunt to her first trophy, some traditions are meant to be shared. Our apparel is designed for the whole family, offering the same high-performance concealment and rugged comfort in every size. Gear up for the memories that last a lifetime.
• •Engineered by Hunters, for Hunters. Period. We've been there. The long stalks, the patient waits, the frustration of being spotted. That's why we created Stickman Camo. No corporate boardrooms, no flashy trends. Just a father and son who knew there had to be a better way. This is gear you can trust, because it's born from the hunt itself.
• •Quality That Lasts as Long as the Stories You'll Tell. Your hunting gear should be as tough as the adventures you take it on. We build our apparel with the highest quality materials, from the zippers to the stitching, ensuring it stands up to the harshest conditions and the most demanding hunts. This isn't just camo for a season; it's an investment in seasons to come.