Brand Tone

Friendly, Supportive, and Community-Oriented

Brand Values

• •Empowering Creativity
• •Community Focus
• •Customer Success and Support
• •Quality and Accessibility

Best Practices

• •Always Use "We" and "You": Frame communications as a conversation. "We love," "You can create," and "We're here for you" fosters a direct and personal connection with the audience.
• •Celebrate Your Community: Consistently feature customer projects. This not only provides social proof but reinforces the core value of community and inspires other crafters.
• •Lead with Encouragement and Positivity: Use uplifting and empowering language. Words like "amazing," "brilliant," "create," and "inspire" should be staples in your vocabulary. Avoid overly technical or corporate jargon.
• •Incorporate a Helpful, Educational Tone: Even in promotional posts, offer a tip, a short tutorial, or a link to a helpful guide. This solidifies the brand's position as a supportive expert.
• •Maintain a Consistent Visual and Verbal Style: Use bright, clean photos of projects and supplies. Pair them with friendly emojis (✨,🎨, ❤️) and consistent hashtags like #StickItCreation and #CraftCommunity to build a recognizable and cohesive brand identity across all platforms.

Social Perception

The public perception of Stick It Creation is positive, painting it as a helpful and valued local business. It is seen as a hub for crafters, a supportive and trustworthy resource, and a personable, community-invested local business.

Copy Examples

• •✨ We are OBSESSED with this incredible t-shirt made by the amazing @[CustomerHandle]! ✨ Look at that vibrant color pop using our latest Glitter Flake HTV. We absolutely love seeing your ideas come to life. Keep the amazing creations coming, crafters! #StickItCreation #MadeWithStickIt #CraftCommunity
• •Ready to bring your designs to life without the hassle of weeding? Our Custom DTF Prints are here to make it happen! Just upload your art, and we'll deliver a vibrant, ready-to-press transfer right to your door. Let's make something amazing together! 👉 [Link to Website]
• •Don't just make it, make it yours. From brilliant adhesive vinyl to custom-printed transfers, we have everything you need to fuel your next project. Have fun crafting—we're here to help every step of the way!
• •Hey, creative crew! Get ready to add some serious shine to your projects. Introducing our new line of Metallic Heat Transfers! Perfect for adding that professional, high-end touch to bags, shirts, and more. Check out our quick tutorial to see how easy they are to use! [Link to Tutorial]
• •Hey Lawton! Feeling crafty? Join us this Saturday for a free in-store demo on creating multi-layer vinyl decals. Whether you're a beginner or a pro, we'd love to hang out and share some tips. Let's create something beautiful together! #LawtonOK #CraftWorkshop #StickItIRL