Tono de Marca

Friendly, Approachable, and Versatile

Valores de Marca

• •Variety
• •Utility
• •Creativity & Fun
• •Simplicity
• •Accessibility

Mejores Prácticas

• •Use a Conversational and Upbeat Voice: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you'll") and positive, encouraging language. Avoid overly formal or technical jargon.
• •Focus on the "Why," Not Just the "What": Instead of just saying "we sell stickers," frame it around the benefit to the customer. Are they getting organized? Expressing their personality? Celebrating a milestone? The copy should reflect these motivations.
• •Keep it Simple and Clear: The message should be easy to understand at a glance. Use short sentences and scannable paragraphs. The brand's strength is its simplicity, and the copy should mirror that.
• •Incorporate "Power Words" that Evoke Emotion: Use words like "fun," "joy," "creative," "easy," "perfect," and "your" to make the copy more engaging and customer-centric.
• •Ensure Consistency Across All Platforms: Once a verified social media presence is established, the friendly, approachable, and versatile tone from the website must be carried over. Whether it's a product description, an Instagram caption, or a TikTok video, the voice should be instantly recognizable as STICKERXO.

Percepción Social

Undefined and somewhat Confused

Ejemplos de Copy

• •Life's too short for boring surfaces. From your notebook to your water bottle, give everything a splash of you. STICKERXO has a sticker for every story, every mood, and every plan. What will you sticker today?
• •Own the school year. Get organized, get creative, and get noticed. Our durable, fun stickers are perfect for labeling notebooks, personalizing planners, and making your gear uniquely yours. School just got a lot more fun.
• •Make this season stick. Seal your holiday cards, decorate your gifts, or add a festive touch to your journal. Our holiday collection is here to make every moment merry, bright, and beautifully decorated.
• •Your planner is waiting. From marking important dates to adding a little joy to your daily entries, our stickers are the perfect partner for your journal or planner. Find the set that speaks to you and start creating.
• •Just for the fun of it. No reason needed. No special occasion required. Grab a handful of our "just plain fun" stickers and let your imagination do the rest. Go ahead, make something awesome.