Brand Tone

Aspirational & Elegant, Passionate & Creative, Customer-centric & Reassuring, Confident & Leading, Modern & Stylish

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Beauty & Transformation
• •Innovation & Trend Setting
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the brand tone (e.g., aspirational, elegant, confident, passionate), preferred vocabulary (e.g., "elevate," "stunning," "masterpiece," "crafted"), and a "do-not-use" list. This ensures everyone writing for the brand is aligned.
• •Focus on "Transformation" and "Elegance": Consistently use language that highlights how the products enhance a space, adding beauty, sophistication, and a touch of luxury. Emphasize the visual impact and the feeling the art evokes.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the elements that contribute to it – "precision-crafted tempered glass," "state-of-the-art UV printing," "vibrant, durable colors."
• •Maintain a Confident yet Approachable Authority: Position the brand as a leader and expert in wall art, while ensuring the tone remains welcoming and customer-focused. Avoid overly technical jargon unless explaining a specific benefit.
• •Infuse Passion for Art and Design: Let the copy reflect a genuine love for aesthetics and the joy of creating beautiful living environments. Share the belief in art's ability to inspire and personalize a home.

Social Perception

Highly Positive, Reliable & Trustworthy, Good Value, International Recognition

Copy Examples

• •Headline: Elevate Your Space. Define Your Style. Body: Discover art that transcends trends. Insigne Art transforms your walls into statements of elegance and personality. Experience the unparalleled quality of our glass art, crafted to inspire.
• •Social Media Post: Imagine your home, reborn. A single piece from Insigne Art can redefine an entire room, infusing it with vibrant color and breathtaking detail. What masterpiece will tell your story? #InsigneArt #GlassArt #HomeTransformation #LuxuryDecor
• •Product Description Snippet (for a custom piece): Your Vision, Our Craftsmanship. Bring your most cherished memories or unique designs to life with Insigne Art's custom glass printing. We meticulously translate your inspiration into a timeless piece that’s uniquely yours, promising vibrant colors and lasting quality.
• •Email Subject: An Invitation to Extraordinary Living Spaces from Insigne Art Email Body Teaser: Step beyond the ordinary. At Insigne Art, we believe your home should be a gallery of your life's best moments and aspirations. Explore our latest collections and find the piece that speaks to you.
• •About Us Snippet: Born from a passion for transformative design, Insigne Art is dedicated to bringing exceptional wall decor to discerning homes worldwide. We are more than manufacturers; we are curators of beauty, committed to quality, innovation, and the power of art to elevate everyday living.