Brand Tone

Friendly and Approachable, Helpful and Supportive, Passionate and Enthusiastic, Professional and Trustworthy, Playful (subtly)

Brand Values

• •Quality
• •Customer Service Excellence
• •Innovation
• •Value for Money
• •Creativity and Design
• •Community and Social Responsibility
• •Inclusivity and Support

Best Practices

• •Embrace "Friendly Expertise": Combine a warm, approachable tone with clear, confident information about product quality, materials, and application. Always be helpful and anticipate customer questions.
• •Use "We" and "You" Actively: Foster a sense of connection by directly addressing the customer ("you," "your") and speaking as a unified team ("we," "our"). This reinforces the personal touch of a dedicated company.
• •Highlight Core Values Repeatedly (but naturally): Weave in mentions of quality, reusability, ease of use, vibrant colours, and great customer service throughout different pieces of copy. Repetition reinforces these key brand attributes.
• •Incorporate a Touch of Playfulness (where appropriate): Use lighthearted phrases or puns related to "sticking" (e.g., "Thanks 4 Sticking with us!") to add personality without undermining professionalism. Ensure it aligns with the context.
• •Maintain a Positive and Enthusiastic Voice: Convey genuine passion for the products and the joy they bring to customers' spaces. This can be achieved through positive adjectives, exclamation marks used judiciously, and a generally upbeat style.

Social Perception

Highly Positive, Reliable and Trustworthy, Helpful and Responsive, Good Value, A Go-To for Seasonal Decorations

Copy Examples

• •Headline (Website Banner for Seasonal Collection): "Deck Your Windows with Joy! ✨ Easy to apply, stunningly vibrant & reusable – discover your perfect seasonal stickers today. Thanks 4 Sticking with us!"
• •Social Media Post (Instagram - New Product): "Say hello to our newest bloom! 🌸 Our [Product Name] window stickers are designed in-house with love and printed for that extra pop of colour, inside and out. Easy to apply, even easier to adore! Got questions? We’re always here to help! #ShowUsYourStickers #Stickers4Home #WindowDecor"
• •Product Description Snippet (for custom stickers): "Your vision, our quality! Let our passionate team help you create the perfect custom stickers. From design chat to vibrant, durable reality – we’re obsessed with getting every detail just right for you. Get in touch for a friendly quote!"
• •Email Newsletter Subject Line: "A Little Something to Brighten Your View (and a Special Thank You!) from Stickers4"
• •About Us Page Excerpt: "More than just stickers, we're a small team with a big passion for quality and making your spaces shine! Since 2003, we've been lovingly crafting beautiful, reusable window decorations right here in Winchester, UK. We're always excited to hear from you – let's make something brilliant together!"