Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Helpful, Supportive, Confident, Quality-Focused, Modern, Trendy, Direct, No-Nonsense

Brand Values

• •Quality
• •Affordability
• •Customer Obsession/Satisfaction
• •Creativity and Self-Expression
• •Ease and Convenience
• •Innovation
• •Community

Best Practices

• •Develop a "Voice Guide": Create a simple internal document outlining the key characteristics of your brand voice (e.g., "We are: Enthusiastic, Helpful, Confident, Playful. We are not: Stuffy, Vague, Arrogant, Boring"). Include examples of "say this, not that."
• •Know Your Audience, Speak Their Language: Tailor the formality and slang based on the platform, but keep the core personality consistent. TikTok can be more informal and trendy than a direct email to a corporate client, but the underlying friendliness and passion should still come through.
• •Inject Personality: Don't be afraid to use humor (where appropriate), expressive language, and even emojis (especially on social media) to make the brand feel more human and relatable. Words like "awesome," "epic," "badass," "sick" are used by StickerBros and align with their enthusiastic tone.
• •Focus on "You" and Benefits, Not Just "We" and Features: While highlighting product quality is important (e.g., "durable vinyl"), frame it in terms of how it benefits the customer (e.g., "your stickers will look amazing for years, rain or shine!").
• •Be Consistent Across All Channels: Whether it's website copy, an Instagram caption, a TikTok video script, or a customer service email, strive for the same core tone. This builds recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

Positive Reputation for Quality and Value, Reliable and Fast, Customer-Focused, Innovative and Cool, Trustworthy

Copy Examples

• •Headline: Stop Dreaming, Start Sticking! ✨ Body: Got a killer design? We'll turn it into ridiculously durable, vibrant stickers that actually last. Weatherproof, scratch-resistant, and awesome-proof. Let's make your brand unforgettable. Order your custom stickers today – it's easier than you think! #StickerBros #YourVisionOurStickers
• •Social Media Post (showing a cool customer sticker): Woah, check out this epic design by @[CustomerTag]! 🔥 We're blown away by your creativity! Seeing your visions come to life on our premium vinyl is why we jump out of bed in the morning (that, and coffee). Got an idea this cool? We’re ready for it! #StickerArt #CustomStickers #MadeWithStickerBros #QualityThatPops
• •Email Subject: Your Designs Deserve the Best (No, Really.) Body: Tired of flimsy stickers that fade faster than your motivation on a Monday? At StickerBros, we're obsessed with quality. Think vibrant colors, tough-as-nails durability, and a finish that makes your artwork shine. Plus, fast turnarounds and free shipping. Give your brand the "bro-level" upgrade it deserves! [Link to Shop]
• •Product Description Snippet (for Holographic Stickers): Unleash the rainbow! Our holographic stickers aren't just shiny, they're showstoppers. Catch every eye and make your mark with these mesmerizing, super-durable decals. Perfect for making your logo, art, or secret club even more legendary. #HolographicStickers #StickerGameStrong #StickerBrosMagic
• •Promotional Offer: Level Up Your Sticker Stash! 🚀 This week only, get 15% off all die-cut sticker orders. Because your awesome designs deserve to be seen everywhere, on the best quality vinyl, without breaking the bank. Stick with the Bros – your brand will thank you. Use code STICKERLOVE15 at checkout! #StickerDeals #CustomPrinting #StickerBros