Brand Tone

Traditional, trustworthy, community-centric, professional yet friendly, reliable, and proud of local roots.

Brand Values

• •Quality and Craftsmanship
• •Heritage and Tradition
• •Customer Service and Expertise
• •Community and Local Identity
• •Trust and Reliability

Best Practices

• •Lead with Heritage: Always weave the brand's rich history and family-run status into the narrative. Phrases like "Since 1926," "A family tradition," or "Three generations of quality" reinforce the core value of trustworthiness.
• •Emphasize 'We' and 'Our': Use collective and personal pronouns to create a warm, community-focused feel. Refer to the staff as "our team" or "'Team Hopper'" to highlight the human element and dedicated service.
• •Balance Professionalism with Friendliness: The tone should be knowledgeable and expert, especially for high-value items like jewelry, but always approachable. Avoid overly technical jargon, and instead, focus on the benefits of craftsmanship and quality.
• •Stay Rooted in the Community: Regularly reference the store's location in Boston, Lincolnshire. Mentioning local landmarks or collaborating with nearby businesses strengthens the brand's identity as a local institution, not just a retailer.
• •Focus on Lasting Value, Not Fleeting Trends: The copy should reflect the products' enduring quality and timeless appeal. Instead of focusing on "the latest craze," use words like "timeless," "heritage," "investment," and "cherished" to appeal to a customer base that values longevity.

Social Perception

Neutral to positive, primarily defined by its local, physical presence. Perceived as a dependable, traditional department store, a place for quality goods and reliable service, an established and trusted local institution.

Copy Examples

• •Since 1926, the Hopper family has been dedicated to one simple policy: 'quality first.' Three generations later, that promise remains at the heart of everything we do. From our family to yours, thank you for being part of our story. #HoppersBoston #Since1926 #FamilyBusiness
• •A moment this special deserves a diamond that's just as timeless. As Boston's renowned diamond specialists, we guide you with expertise and care to find the piece that will last a lifetime. Discover your forever at S.T. Hopper. #STHopper #DiamondSpecialist #EngagementRing
• •Welcome the new season with timeless style. Our latest womenswear collection has arrived, blending classic elegance with contemporary comfort. Visit us in-store and let our team help you find your perfect look. #HoppersFashion #BostonStyle #Lincolnshire
• •Take a well-deserved break from your shopping. Settle in for a delicious lunch or a warm cup of coffee at our in-store restaurant. It’s the perfect spot to relax and refuel in the heart of the Boston Market Place. #HoppersRestaurant #BostonEats #ShopAndDine
• •Nearly a century of expertise in every conversation. At Hoppers, our experienced team is here to offer the professional advice you can trust, whether you're choosing a special gift or a timepiece to treasure. #TeamHopper #ExpertAdvice #QualityFirst