Brand Tone

empathetic, supportive, humorous, empowering, and direct

Brand Values

• •Awareness and Advocacy
• •Community
• •Empowerment
• •Humor and Resilience
• •Quality

Best Practices

• •Speak from a place of empathy: Always remember the personal struggles of your audience. Use "we" and "us" to foster a sense of community and shared experience.
• •Balance humor with sincerity: While humor is a key part of the brand, it should never undermine the seriousness of the condition. Use it to create a sense of camaraderie, not to make light of the struggle.
• •Be direct and unapologetic: The brand's name is intentionally bold. Embrace that directness in your copy to empower your audience to be unapologetic about their needs.
• •Focus on empowerment: Frame your messaging around taking back control and finding your voice. The products are not just clothing; they are tools for self-advocacy.
• •Engage with your community: Actively listen to and incorporate feedback from your customers. Share their stories (with permission) to build a stronger sense of community and show that you are all in this together.

Social Perception

The brand is perceived positively by its target audience. Customers appreciate the brand's mission, the quality of the products, and the sense of community it fosters. The founder's personal involvement and responsiveness to feedback contribute to a positive perception. The brand is seen as a source of validation and support for those with sound sensitivities.

Copy Examples

• •Tired of telling them to chew with their mouth closed? Let your sweatshirt do the talking.
• •That moment when the whole world sounds like it's on surround sound, and all you want is the sweet sound of silence. 🎧 Our new collection gets it. Link in bio. #Misophonia #SoundSensitivity #STFUApparel
• •Made from the softest cotton, this hoodie is your new best friend for noisy days. It's like a wearable "do not disturb" sign, but with a sense of humor. Because if you have to deal with annoying sounds, you might as well be comfortable.
• •We hear you (and all the other annoying sounds).
• •In a world full of noise, find your quiet corner. STFU Apparel: Wear your truth.