Brand Tone

Aspirational & Sophisticated, Helpful & Informative, Customer-Centric & Friendly, Quality-Conscious & Trustworthy

Brand Values

• •Quality Craftsmanship
• •Modern & Timeless Design
• •Customer Satisfaction
• •Canadian Pride
• •Inspiration & Style

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "Aspirational yet Attainable"
• •Prioritize Visual-Verbal Harmony
• •Be Genuinely Helpful
• •Maintain a Consistent Persona on Social Media

Social Perception

Positive (among engaged audience), Seen as a provider of stylish, modern furniture, Niche but Respected

Copy Examples

• •Elevate your living space with the timeless elegance of our new [Product Name] sofa. Crafted with passion in Canada, it’s more than just furniture; it’s the heart of your home. ✨ Swipe to see the details and tap to shop your dream living room! #STFHome #ModernLiving #CanadianMadeFurniture #InteriorDesignInspo #HomeComfort
• •Dreaming of a home makeover? ✨ This month, discover exceptional style and quality with up to 20% off selected dining collections at STF Home. Let us help you create a space where memories are made. Visit stfhome.ca or our showroom today! #STFHomeSale #DiningRoomGoals #FurnitureDesign #HomeDecor #QualityFurniture
• •STF Home: Where Style Meets Comfort. Discover curated collections of modern furniture, proudly Canadian-made, and designed to transform your house into a home you love. Explore Now.
• •Finding the perfect balance in your bedroom can be tricky. Our tip: Start with a statement piece like our [Bed Frame Name]. Its clean lines and quality build offer a serene foundation. Pair it with soft textiles and warm lighting for an instant sanctuary. Need more advice? Our design experts are here to help! #STFDesignTips #BedroomSanctuary #ModernFurniture #HomeInspiration
• •At STF Home Furniture, we're passionate about bringing quality Canadian craftsmanship and innovative design to homes across the country. We're proud to support local artisans and offer furniture that's built to inspire for years to come. Learn more about our commitment to excellence: [Link to About Us page] #STFHome #CanadianBusiness #FurnitureIndustry #DesignExcellence #QualityCraftsmanship