Brand Tone

Professional & Innovative, Customer-Centric & Trustworthy, Solution-Oriented, Aspirational & Modern

Brand Values

• •Innovation & Technology
• •Sustainability & Efficiency
• •Hygiene & Health
• •Quality & Durability
• •Customer Focus & Partnership
• •Accessibility

Best Practices

• •Focus on Benefits, Not Just Features: Translate technical features into user benefits like effortless hygiene, reduced germ spread, or water savings.
• •Incorporate words that convey trust, support, and understanding of customer needs (e.g., seamless experience, dedicated partner, we are here for you).
• •Highlight Values in Storytelling: Weave brand values (innovation, sustainability, hygiene, quality, customer focus) into narratives.
• •Maintain a consistent tone across all platforms and customer interactions.
• •Use visual elements that complement and reinforce the brand's tone and values.

Social Perception

A provider of high-quality, modern, and reliable touchless solutions, aligned with growing market trends favoring touchless technology for hygiene, convenience, and water savings.

Copy Examples

• •Our touchless faucets are engineered for optimal water efficiency and lasting durability, helping you create a smarter, more eco-conscious home or business.
• •From easy installation to dedicated customer support and a 5-year warranty, we're your trusted partner in creating healthier, more efficient environments.
• •STFaucet’s range of sensor faucets and soap dispensers, available in finishes like matte black and gold, brings a touch of luxury and cutting-edge technology to your modern bathroom or kitchen.
• •Our founders combined plumbing expertise with tech innovation to bring you reliable, high-quality touchless solutions.
• •Experience effortless hygiene and water savings with our advanced infrared sensor technology. Upgrade to a smarter, healthier space today.