Brand Tone

Healthy & Wholesome, Trustworthy & Authentic, Friendly & Approachable, Positive & Encouraging, Customer-centric

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Taste Excellence
• •Transparency
• •Customer Satisfaction
• •Giving Back
• •Sustainability

Best Practices

• •Prioritize "Healthy Meets Tasty": Always balance the health benefits (natural, zero-calorie, organic, keto-friendly) with the positive taste experience (no bitter aftertaste, delicious). This is their core differentiator.
• •Use Clear, Simple & Positive Language: Avoid overly technical jargon. Focus on benefits and solutions in an uplifting and encouraging way. Words like "pure," "clean," "natural," "delicious," "guilt-free," and "joy" align well.
• •Incorporate the Founder's Passion (Subtly): Weave in elements of the brand's origin story or Diana's passion for clean eating to reinforce authenticity and trustworthiness, without making every piece about her. Phrases like "crafted with care" or "born from a passion for wellness" can work.
• •Be Customer-Centric and Relatable: Address customer pain points (e.g., bitter stevia, erythritol sensitivity) and use language that resonates with their health goals and lifestyle. Share customer testimonials and user-generated content when appropriate.
• •Maintain Transparency and Honesty: Clearly state what is (and isn’t) in the products. If addressing sourcing or other potentially sensitive topics, do so directly and honestly, reinforcing trust.

Social Perception

Positive for Taste & Quality, Trusted for Health Needs, Good Alternative but Premium Priced, Generally Favorable Online, Founder's Story Resonates, Concerns about Sourcing/Consistency (Minor)

Copy Examples

• •Headline: Finally, Stevia That *Actually* Tastes Good! Body: Tired of bitter aftertastes? Stevia Select offers pure, all-natural sweetness without the "stevia bite." Enjoy your coffee, tea, and favorite recipes guilt-free with our delicious, zero-calorie sweeteners. Healthy meets tasty, just for you.
• •Headline: Clean Eating Just Got Sweeter. And Easier. Body: Fuel your wellness journey with Stevia Select. Our organic, keto-friendly stevia has zero calories, zero sugar, and zero artificial anything. Just pure, plant-based sweetness you can trust. From our family to yours.
• •Headline: Your Favorite Flavors, Naturally Sugar-Free! Body: Craving caramel in your latte or a hint of vanilla in your yogurt? Stevia Select’s flavored liquid drops are made from real extracts, not "natural flavors" hiding artificial stuff. Indulge your sweet tooth the healthy way!
• •Headline: More Than Just Sweetness: It's a Lifestyle. Body: At Stevia Select, we believe healthy choices shouldn't mean sacrifice. Founded on a passion for clean, delicious foods, we’re committed to bringing you the best-tasting stevia. Plus, every purchase helps us give back to the community.
• •Headline: Say Goodbye to Sugar, Hello to Delicious! Body: Join thousands who've made the switch to Stevia Select! Our customers rave about the smooth, clean taste that’s perfect for any diet. No bitterness, no fillers, just pure joy in every drop (or scoop!).