Brand Tone

Professional, Reliable, Friendly, Approachable, Knowledgeable, Passionate, Community-Oriented

Brand Values

• •Quality
• •Customer Service
• •Reliability & Trustworthiness
• •Tradition & Experience
• •Selection & Variety
• •Community Support

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Professional, Friendly, Reliable, Knowledgeable, Passionate, Community-Oriented), core values, key messaging points, and examples of 'do's and don'ts.' Share this with anyone creating content.
• •Prioritize 'Partnership' Language: Emphasize collaboration and support. Use words like 'we,' 'together,' 'your success,' 'partner,' and 'support' to reinforce the customer-centric and community feel.
• •Balance Professionalism with Warmth: While maintaining a professional image is crucial for B2B, inject warmth and approachability, especially in social media and direct communications. Avoid overly corporate or impersonal language.
• •Showcase Expertise with Passion: When discussing products or industry trends, let the genuine passion for floriculture shine through. Use descriptive and inspiring language that reflects a deep knowledge and love for the products.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website aligns with social media posts, email communications, and any advertising materials. Regular audits of content can help maintain this consistency.

Social Perception

Customers (Retail Florists, Event Designers): Likely perceive the company as a dependable and high-quality source for their floral needs. The emphasis on service and selection resonates well with businesses that rely on timely and varied inventory. The family-owned aspect might also add a layer of trust and personalized care. General Public (Indirectly): While not their direct audience, the general public would likely perceive the brand, if they encountered it, as a reputable and established supplier of beautiful flowers, given their professional presentation and visually appealing social media.

Copy Examples

• •Headline (Website/Ad): Generations of Quality, Blooming for Your Business. Your Premier Wholesale Floral Connection Since 1946. (Tone: Professional, Reliable, Traditional)
• •Social Media Post (Instagram/Facebook): Fresh arrivals this week! 🌷 From vibrant tulips to exotic orchids, we've got the stunning blooms your clients will adore. Let us help you create something beautiful. #SteveReganFloral #WholesaleFlowers #QualityBlooms #YourFloralPartner (Tone: Friendly, Passionate, Inspiring)
• •About Us Snippet (Website): More than just flowers, we deliver a partnership. For over 75 years, Steve Regan Company has been dedicated to sourcing the finest blooms and providing unparalleled service to florists and designers. We're not just a supplier; we're part of your team's success. (Tone: Reliable, Customer-centric, Supportive)
• •Email Subject Line (to clients): Exclusive Look: New Season Varieties + Your Trusted Floral Support (Tone: Knowledgeable, Professional, Friendly)
• •Promotional Copy (for a new product/service): Discover the difference experience makes. Our curated selection of [New Product/Service] is designed with your needs in mind, backed by the Steve Regan Company promise of quality and dedicated support. Let's grow together. (Tone: Reliable, Passionate, Community-Oriented)