Brand Tone

Confident and Savvy, Cool and Current, Authentic and Relatable, Community-Focused, Playful with an Edge

Brand Values

• •Authenticity
• •Individuality & Self-Expression
• •Community
• •Quality
• •Cultural Relevance
• •Hustle/Entrepreneurial Spirit

Best Practices

• •Leverage "Not My First Rodeo": Whether stated directly or implied, the copy should always carry that underlying confidence and knowingness.
• •Speak to the "Steves": Use language that resonates with the established community, making them feel seen and part of an exclusive, yet welcoming, group.
• •Keep it Authentic: Avoid overly corporate or try-hard language. The tone should feel genuine and echo the brand's origin.
• •Maintain a Cool Confidence: The copy should be assertive and self-assured without being arrogant. It's about understated cool.
• •Focus on Lifestyle, Not Just Product: Frame the apparel as part of a broader lifestyle and attitude that defines Stevenson Ranch.

Social Perception

Customers perceive Stevenson Ranch as a cool, high-quality apparel brand that represents a certain confident and in-the-know lifestyle. The general public increasingly recognizes it as a trendy lifestyle and apparel brand due to its catchy tagline and successful collaborations.

Copy Examples

• •This isn't just apparel. It's a mindset. Welcome to Stevenson Ranch. #NotMyFirstRodeo
• •For the days you own it. And every day after. SR gear – built for the experienced. #StevensonRanch
• •Join the Steves. Wear the vibe. Stevenson Ranch – If you get it, you get it. #SRLifestyle
• •Authenticity never fades. Quality you feel, style they see. That's the Ranch. #MadeForTheRide
• •Beyond the hype. It’s a statement. Stevenson Ranch: Dress like you’ve been here before. #NotMyFirstRodeo