Brand Tone

Vibrant, Accessible, and Heartwarming

Brand Values

• •Joy and Happiness
• •Resilience and Hope
• •Family and Community
• •Scottish Heritage

Best Practices

• •Lead with Emotion: Always connect the product to a feeling—joy, happiness, warmth, or hope. Use emotional and evocative language rather than purely descriptive terms.
• •Tell the Story: Weave the founder's story and the brand's "why" into the copy where appropriate, especially in 'About Us' sections and brand-focused campaigns. This personal history is a unique asset.
• •Use "Colour" as a Verb: Frame colour as an active, transformative element. Use phrases like "add a splash of colour," "live life in colour," or "bring colour home" to reinforce the brand's core mission.
• •Emphasize "Art for Everyone": Consistently communicate the idea that this art is accessible. Avoid jargon and exclusive language. Highlight the variety of products to show that anyone can own a piece of the brand, regardless of their budget.
• •Maintain a Positive and Uplifting Tone: Even when announcing sales or new products, the language should remain cheerful, friendly, and optimistic. The use of exclamation points and positive emojis on social media is consistent with this tone.

Social Perception

The public perception is largely positive, with customers praising the art for its cheerful, uplifting, unique, and colourful qualities, making it a well-known household name, especially for its 'McCoo' designs. However, there's criticism regarding operational aspects like product quality (mugs, canvases), poor customer service, and communication issues, alongside a past liquidation event in 2019.

Copy Examples

• •Art shouldn't be confined to a gallery. It should live in your home, on your sofa, and in your hands. Discover how life feels better with colour and bring home a piece of joy today.
• •Say hello to the newest member of the family! Our colourful new [Animal Name] has arrived to brighten your day and your walls. Inspired by a love for all creatures great and small, each piece is a reminder to find the joy in the everyday. Shop the collection now!
• •Your happy place just got happier. 🛋️✨ Transform any corner of your home into a vibrant sanctuary with our [Product Name]. Because great art isn’t just for looking at—it’s for living with. #StevenBrownArt #LifeInColour #HomeDecor
• •Meet 'Heather McCoo', the cow that started a phenomenon. Each splash of colour tells a story of resilience, joy, and a passion for life. This canvas isn't just a decoration; it's a statement piece that brings warmth and character to any room. Made with love in the UK.
• •A little colour for your inbox 🎨