Brand Tone

Vibrant & Colourful, Joyful & Playful, Accessible & Approachable, Proudly Scottish, Inspirational & Resilient

Brand Values

• •Spreading Joy & Colour
• •Creativity & Originality
• •Accessibility
• •Community
• •Resilience & Hope
• •Scottish Heritage

Best Practices

• •Embrace 'Colourful' Language: Use vivid and cheerful adjectives. Words like 'vibrant,' 'joyful,' 'bright,' 'playful,' 'charming,' and 'magical' should feature regularly.
• •Incorporate Scottish Charm (Subtly or Overtly): Use colloquialisms where appropriate (like 'wee bit') or directly reference Scottish heritage and inspiration, especially for relevant products like the McCoos.
• •Focus on Emotion and Experience: Highlight how the art makes people *feel* – happy, uplifted, joyful. Emphasize the experience of owning a piece (e.g., 'brightening your day,' 'adding a touch of magic').
• •Maintain an Optimistic and Approachable Voice: Keep the tone light, friendly, and inclusive. Avoid overly formal or complex language. Share the inspirational backstory when relevant to connect on a personal level.
• •Be Visually Consistent: Ensure that the playful and colourful tone of the copy is always matched by equally vibrant and high-quality visuals across all platforms. The visual identity is paramount for this brand.

Social Perception

Popular & Recognizable, Loved by Fans, Commercial & Mass-Produced, Mixed Customer Service Experience, Resilient Brand

Copy Examples

• •Headline (Website Banner): 'Life Feels Better with Colour! Explore the vibrant world of Steven Brown Art and bring joy to your home today.'
• •Product Description (McCoo Cushion): 'Meet Heather McCoo, our most glamorous and cheeky Highland cow! This colourful cushion isn't just a soft furnishing; it's a splash of happiness, ready to brighten your sofa and your day. Perfect for adding a touch of Scottish charm and a whole lot of personality to any room!'
• •Social Media Post (Instagram): 'Hello, Colour Lovers! 🎨 Which iconic McCoo is making you smile today? Let our vibrant characters turn your home into a haven of happiness. Tap the link in bio to shop the collection and add a little Steven Brown magic to your life! #StevenBrownArt #McCoo #HappyHome #ColourfulLiving'
• •Email Subject Line (Promotion): 'A Wee Bit of Brightness For Your Inbox (and Your Home!) 🐮✨'
• •About Us Snippet: 'From a therapeutic hobby to a world of colour, Steven Brown Art is all about sharing joy. Inspired by the beauty of Scotland and a love for vibrant hues, our art and homeware are designed to make you smile and your home shine. Join our colourful crew and let's make life a little brighter, together!'