Brand Tone

Trendy & Fashion-Forward, Bold & Confident, Youthful & Energetic, Accessible & Aspirational, Playful & Engaging

Brand Values

• •Trend Leadership: Being at the forefront of fashion and quickly bringing new styles to market.
• •Self-Expression: Providing footwear and accessories that allow individuals to express their personal style boldly.
• •Individuality: Celebrating uniqueness and empowering customers to stand out.
• •Urban & Contemporary Lifestyle: Reflecting a modern, city-centric, and fast-paced way of life.
• •Empowerment: Particularly for a female audience, offering styles that exude confidence.

Best Practices

• •Know Your Audience Deeply: Understand their language, aspirations, and what excites them about fashion. Use slang and references that resonate, but authentically.
• •Embrace Bold & Confident Language: Use active voice, strong verbs, and a touch of playful attitude. Don't be afraid to be direct and make a statement.
• •Stay Current with Trends (in Language & Fashion): Incorporate current fashion terminology and social media linguistic trends naturally. This shows the brand is in the now.
• •Prioritize Visual-Friendly Copy: Especially for social media, write concise, engaging captions that complement strong visuals. Use emojis strategically to add personality and break up text.
• •Develop a Brand Voice Guide: Create a simple document outlining key tone words, "words we use," "words we avoid," and examples of on-brand copy. This ensures consistency across all writers and platforms.

Social Perception

Steve Madden is generally perceived as a go-to brand for affordable, on-trend footwear and accessories. It's seen as a brand that understands and quickly adapts to current fashion trends, making it popular among young adults and those who want to stay stylish without a high-end designer budget. The brand is associated with a certain "it-girl" or fashion influencer aesthetic. There's an expectation of stylish, statement pieces rather than classic, long-lasting investment items, though durability is still a factor in customer satisfaction. In Sweden, the perception aligns with the global image: a source for fashionable, contemporary items, readily available online.

Copy Examples

• •NEW DROP ALERT 🚀 Step into your main character energy with the 'CitySiren' heel. 🔥 Bold, unapologetic, and ready for anything. Link in bio to own the spotlight. #SteveMaddenSweden #NewCollection #StatementHeels
• •Don't walk, RUN! 🏃‍♀️✨ Up to 50% off your fave trend-setting styles. It's time to treat your feet. Go on, you deserve it. Shop the sale now! #SteveMaddenSale #FashionSteals
• •Obsessed with how @[UserHandle] styled our 'StreetSmart' sneakers! 👟 Send us your looks for a chance to be featured! #SMGeneration #SteveMaddenStyle #SpottedInSteve
• •POV: You just got your new Steve Maddens and suddenly the world is your runway. 💁‍♀️🎶 #SteveMadden #OOTD #ShoeCam #FeelingGood
• •The only drama we love is in our accessories. ✨ The 'GlimmerChain' bag: your new go-to for instant glam. Perfect for city nights and making statements. #SteveMaddenBag #AccessoryGoals #NightOut