Brand Tone

Trendy and Fashion-Forward, Bold and Confident, Youthful and Edgy, Aspirational yet Accessible

Brand Values

• •Individuality and Self-Expression
• •Trend Leadership
• •Accessibility of Fashion
• •Connection with Audience
• •Global Lifestyle Brand

Best Practices

• •Stay Current with Trends: Use language and references that are up-to-date and resonate with a fashion-conscious audience. Incorporate current slang or popular culture references where appropriate and authentic.
• •Emphasize Individuality & Confidence: Craft messages that empower customers to express their personal style and feel confident. Use strong verbs and an assertive voice.
• •Visual Storytelling Alignment: Ensure copy complements the bold, edgy, and aspirational visuals used in campaigns. The words should enhance the story the images are telling.
• •Engage with a Youthful Spirit: Even if targeting a broader age range, maintain an energetic and youthful tone that speaks to the brand's core edgy identity. Avoid overly formal or traditional language.
• •Incorporate a Local Flavor (Subtly): While maintaining the global brand's essence, occasionally weave in references to Israeli cities, lifestyle, or fashion sensibilities to make the brand feel more connected to the local audience, as seen in Steve Madden's own observations about Israeli style.

Social Perception

Fashionable and Desirable, Varying Quality/Comfort Perception, Customer Service Issues (Local), Popular Among Younger Demographics, Ethical/Political Scrutiny, Brand Recognition

Copy Examples

• •Headline: Own the Street. Walk the Trend. Body: Tel Aviv's pavements are your runway. Step up your style with the new collection from Steve Madden. Dare to be you. #SteveMaddenIsrael #StreetStyleEdge
• •Headline: Not Just Shoes, It's an Attitude. Body: From Dizengoff to the Shuk, make your statement. Steve Madden's latest drops are here to amplify your look. What will your shoes say today? #MaddenAttitudeIL #NewCollection
• •Headline: Weekend Vibes? Nailed It. Body: Your perfect weekend starts with the perfect pair. Heels that wow, sneakers that slay. Find your sole-mate at Steve Madden Israel. #SMWeekendReady #IsraeliFashion
• •Headline: Insta-Worthy. Street-Ready. You. Body: Get ready for your close-up. Our new arrivals are designed to turn heads and stop scrolls. Tag us in your #SteveMaddenIsrael look! #BeIconicSM
• •Headline: 🔥 Hot Drops Just Landed! 🔥 Body: The styles you've been waiting for are HERE. Limited stock. Run, don't walk, to your nearest Steve Madden store or click the link in bio before they're gone! #SteveMaddenHotList #MustHaveShoesIL