Brand Tone

Passionate & Expressive, Personal & Story-driven, Adventurous & worldly, Inspirational & Resilient, Professional & Experienced

Brand Values

• •Exploration & Discovery
• •Originality & Creativity
• •Resilience & Determination
• •Inclusivity & Advocacy
• •Cultural Appreciation
• •Lifelong Learning & Development

Best Practices

• •Emphasize Storytelling: Every piece of art has a journey behind it. Weave in the travel inspirations, the cultural encounters, and the "See, Feel, Make" process into descriptions and posts to maintain that personal, adventurous tone.
• •Use Vivid, Sensory Language: Reflect the "explosion in colour" in your words. Use descriptive adjectives that evoke vibrancy, energy, texture, and emotion, mirroring the visual impact of the artwork.
• •Maintain a Balance of Passion and Professionalism: While the art is expressive and born from personal passion, ensure the copy also reflects the artist's experience, skill, and the quality of the artworks and prints (e.g., "signed prints," "meticulously crafted").
• •Highlight Originality and Unique Process: Continuously remind the audience of the distinctive blend of photography, digital art, paint, and collage, which sets the work apart. This reinforces the value of owning something truly original.
• •Connect with Values: Subtly integrate the underlying values of exploration, resilience, and cultural appreciation into the narrative. For example, when describing a piece from a particular region, briefly mention a cultural insight or the feeling of discovery. This adds depth beyond just the visual.

Social Perception

The artist, Steve Downey, is perceived as an established and experienced multidisciplinary creative (visual artist, filmmaker, writer) with a distinct, vibrant style ("explosion in colour"). He is seen as well-traveled, with his art serving as a visual diary of his global experiences. Through his collaborations, particularly the award-winning films with Christina Jane, he is likely perceived as an advocate for important social causes like Autism awareness and inclusivity in the arts. His involvement in teaching and workshops suggests he is seen as an educator and mentor in the arts community. The general public engaging with his e-commerce site would likely perceive the brand as offering unique, colourful, and travel-inspired art directly from a seasoned artist with a compelling personal story. The availability of prints makes his work accessible to a broader audience.

Copy Examples

• •Own an Explosion of Colour. Discover the vibrant, travel-inspired art of Steve Downey. Each piece tells a story of global adventure, meticulously crafted with a unique blend of photography, paint, and digital artistry. Bring the world into your home.
• •Feel the energy of [Location] in 'Road to the Sun'. This captivating abstract artwork by Steve Downey layers vivid hues and dynamic forms, born from his immersive journeys. A testament to the 'See, Feel, Make' philosophy, it’s more than a painting; it’s an experience. Available as an original or limited edition signed print.
• •From a childhood dream to defy limitations to acclaimed exhibitions across continents, Steve Downey’s art is a journey of passion and discovery. Explore the story behind the 'explosion in colour' and the travels that inspire every unique creation.
• •New horizons, new art! Just finished this piece inspired by the [Specific detail, e.g., bustling markets of Marrakesh / serene landscapes of the Scottish Highlands]. The colours, the textures, the feeling of being there – all poured onto the canvas. What story does it tell you? #SteveDowneyArt #TravelArt #AbstractPainting #ArtCollector #ExplosionInColour
• •Subject: Journey Through Art: New Works from Steve Downey + Studio Insights. Intro: Step into a world of vibrant colour and global inspiration. This month, Steve Downey shares new artworks born from his latest adventures, plus a behind-the-scenes look at his 'See, Feel, Make' creative process...