Brand Tone

Powerful, Performance-Oriented, Enthusiast-Focused, Technical, Confident, Authoritative, Engaging, Community-Oriented, Direct, and Informative

Brand Values

• •Power and Performance
• •Innovation
• •Quality
• •Customer Satisfaction
• •Heritage and Expertise
• •Global Reach

Best Practices

• •Consistently integrate the core message of power, performance, and pushing limits into headlines, product descriptions, and social media captions.
• •Use terminology that resonates with car audio hobbyists (e.g., RMS, SPL, Ohms, DSP tuning) but also provide context or link to resources for those still learning. Avoid overly simplistic language.
• •Subtly weave in the brand's origins and international recognition to build credibility and a unique identity. Mentioning 'Brazilian engineering' or 'proven worldwide' adds a layer of distinction.
• •Project assurance in product capabilities based on facts, performance data, and accolades (like SPL records or ISO certification). Back up claims with specifications and real-world applications.
• •Ensure that the visuals used (powerful builds, sleek product shots) align with the powerful and performance-driven tone of the copy. On social media, encourage user-generated content that reflects this ethos.

Social Perception

Known for Power, Value for Money (for high power), Requires Proper Supporting Electrical System, Growing Presence in the US, Positive for SPL Enthusiasts, Generally Positive Customer Service (USA)

Copy Examples

• •Headline: UNLEASH THE BEAST. Body: Your system is hungry for power. Feed it with Stetsom. Our amplifiers deliver the raw, untamed energy your speakers crave. Experience sound that hits, not just plays. #Stetsom #UnlimitedPower #CarAudio
• •Headline: PRECISION MEETS POWER. ENGINEERED IN BRAZIL, DOMINATING IN THE USA. Body: Don't just upgrade your audio, transform it. Stetsom's legacy of innovation and award-winning performance is now at your fingertips. From earth-shattering bass to crystal-clear highs, feel the difference quality engineering makes. #StetsomUSA #BrazilianSound #AudioExcellence
• •Headline: STOP DREAMING. START DEMOING. STETSOM MAKES IT LOUD AND CLEAR. Body: Ready to feel every note? Stetsom amplifiers and DSPs provide the ultimate control and devastating power for the serious audio enthusiast. Visit stetsomstore.com – your source for unlimited car audio potential in the USA. #CarAudioSystem #LoudAndClear #StetsomAmps
• •Headline: THE HEART OF YOUR SYSTEM BEATS WITH STETSOM. Body: More than just an amplifier, it's the core of your audio experience. Built for enthusiasts who demand relentless performance and uncompromising quality. Explore the Stetsom Bravo series and redefine your limits. #StetsomBravo #Powerhouse #CarAudioEnthusiast
• •Headline: HEAR THE POWER. FEEL THE DIFFERENCE. CHOOSE STETSOM. Body: For over 35 years, Stetsom has been synonymous with groundbreaking car audio. Experience our commitment to 'Unlimited Power' and superior sound quality. Shop direct from Stetsom Store USA for the best in Brazilian audio engineering. #SoundQuality #CarAmplifier #StetsomLegacy